Friday, September 4, 2015

[KITlist] Social Community Manager for Neustar (San Francisco, CA)

 

<br /> Please direct your responses to: carla.borelli@neustar.biz.<br /><br />

Feel free to pass on to a friend. Principals only, no agencies.<br /><br /> Neustar<br /><br /> Social Media Community Manager<br /><br /> 40 hours a week. 4 days on-site at 505 Howard St., SF. <br /><br /> Publishing <br /><br /> (Twitter (3), Linkedin, YouTube, Slideshare, Tumblr)<br /><br /> • Handle day-to-day publishing and management of social channels<br /><br /> • Content Syndication<br /><br /> - Curate relevant content (brand and 3rd party) to reach the company's ideal customers.<br /><br /> - Support corporate marketing campaigns through content syndication plans and publish according to plans<br /><br /> - Publish posts daily to channels as outlined in the Channel Objectives and Guidelines document <br /><br /> - Publish social media calendar with "fixed" items and proactively identify time-sensitive opportunities.<br /><br /> - Tag posts in Sprinklr for reporting purposes<br /><br /> - Upload and manage content on YouTube and monitor comments<br /><br /> - Upload and manage content on Slideshare and monitor comments<br /><br /> - Curate/create images for posts.<br /><br /> - Curate 3rd party content and vet with SMEs (subject matter experts)<br /><br /> <br /><br /> Enablement for Employees<br /><br /> • Prepare social content for employee advocates<br /><br /> • Distribute content <br /><br /> Community Management<br /><br /> • Engagement and monitoring<br /><br /> - Become an advocate for the Company in Social Media spaces, engaging in dialogues and answering questions where appropriate.<br /><br /> - Use Sprinklr for monitoring and engagement<br /><br /> - Monitor brand mentions and search queries<br /><br /> - Respond to comments and actively advocate for the brand. <br /><br /> - Ensure consistency in "voice" and cultivate engagement using professional copywriting and communication skills <br /><br /> - Perform internal triage on questions with stakeholders/SMEs <br /><br /> - Liaise with stakeholders to ensure moderation efforts are aligned with company needs, requirements and objectives<br /><br /> - Adhere to a 4-hr first-response SLA.<br /><br /> - Engage in dialogue with fans and subscribers where appropriate<br /><br /> Reporting<br /><br /> • Report on metrics and make recommendations to help further boost awareness of brand and engagement<br /><br /> • Analyze engagement metrics and optimize publishing<br /><br /> • Gather data for reports<br /><br /> Social Media Operations<br /><br /> • Account Inventory <br /><br /> - Maintain up-to-date information on inventory document<br /><br /> • Passwords<br /><br /> - Maintain passwords document<br /><br /> Rebranding<br /><br /> • Refresh profile graphics where necessary in alignment with Neustar brand<br /><br /> Qualifications and Experience<br /><br /> • 3-5 years experience leading brand voice, content creation and or social platforms for brands. <br /><br /> • Experience with Sprinklr or other SM management systems like Percolate, Spredfast, Adobe, Oracle, Sprout Social, Hootsuite Enterprise, Shoutlet.<br /><br /> • Strong writing skills demonstrated via social posts and other written work<br /><br /> • Possesses knowledge and experience in the tenets of traditional marketing. Marketing degree is welcomed but not required with relevant work experience.<br /><br /> • Demonstrates creativity and documented immersion in Social Media. (Give links to profiles as examples).<br /><br /> • Experience sourcing and managing content development and publishing.<br /><br /> • Exhibits the ability to jump from the creative side of marketing to analytical side; fluency in social analytics and converting quantitative signals into strategy and action.<br /><br /> • Displays in-depth knowledge and understanding of Social Media platforms, their respective participants (Facebook, Twitter, Yelp, Google+Local, YouTube, Instagram, Pinterest etc.) and how each platform can be deployed in different scenarios.<br /><br /> • Displays ability to effectively communicate information and ideas in written and graphical format.<br /><br /> • Is a Team player with the confidence to take the lead and guide other employees when necessary. (i.e.: creative, content, pr teams)<br /><br /> • Makes evident good technical understanding and can pick up new tools quickly.<br /><br /> • Demonstrates winning Social Customer Service techniques. Possesses great ability to identify potential negative or crisis situation and apply conflict resolution principles to mitigate issues.<br /><br /> It doesn't hurt to have:���<br /><br /> • Sprinklr experience will be given priority., <br /><br /> • Experience working for B2B companies, particularly enterprise software.<br /><br /> • Additional technology prowess (photo editing, video, design, chat apps)<br /><br /> Contact: carla.borelli@neustar.biz<br /><br /> PRINCIPALS ONLY, NO AGENCIES.

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