Please direct your responses to: jobs@accountnowinc.com
Green Dot Direct, a division of Green Dot, Inc., has an immediate need for an Online Marketing Manager in our San Ramon, CA location.
The key objective of the Online Marketing Manager is to continually grow lead volume through several key distribution partnerships using various promotions, pricing and conversion techniques. The role encompasses all aspects of online account management including strategy, setup and testing, sales administration, and vendor relationship management.
Essential Duties and Responsibilities
• Implementation of lead generation campaigns (banner advertising campaigns, 3rd party email promotions, and hosted application partnerships)
• Execute campaign setup including creative unit selection, URL creation, conversion tracking, QA testing, and reporting
• Work closely with vendors to increase lead volume and conversion rates through innovative marketing and promotional efforts
• Work with other departments such as IT and Finance to accomplish goals
• Manage multiple campaigns on a daily basis
• Ensure association and bank compliance
• Generate and prepare sales reports and conversion analysis to assist in decision making and trend analysis
• Schedule, coordinate, and manage new marketing projects
Minimum Qualifications (Education, Experience, Skills)
• 2-3 years of internet marketing experience, ideally in the financial services industry.
• Extensive knowledge in digital media, mobile advertising, and social media
• Experience in innovative and creative internet based marketing and research
• Understand the latest trends, technologies, best practices in internet marketing, promotions, and new communications media
• Must be able to manage multiple activities and projects simultaneously
• Attention to detail in composing, typing, and proofing marketing materials,
• Establish priorities, goals and meet deadlines
• Proficient in Microsoft Word, Excel, PowerPoint, and understand HTML
• Strong communication and interpersonal skills
• Ability to effectively handle sensitive and confidential situations and data
• Professional certification is a plus in a related field such as certified e-marketer from a recognized e-marketing association
Education
• Bachelor's degree in Business Marketing, Information Systems, or Media Communications
Green Dot is the pioneering tech company that's reinventing the banking industry. We're changing the way people interact with money, and challenging conventional thinking about what a bank can be. The way we work is what sets us apart. Collaboration, curiosity, and creativity can take you a long way - but accomplishing the incredible (and seemingly impossible) takes something more: unwavering commitment, the willingness to go where others are afraid to go, and serious agility. We believe in giving people opportunity and lots of it. If you're ready to embrace the kind of career-making, industry-disrupting challenges we have to offer, this is a great place to get started. We're looking for people to do work that really matters!
The key objective of the Online Marketing Manager is to continually grow lead volume through several key distribution partnerships using various promotions, pricing and conversion techniques. The role encompasses all aspects of online account management including strategy, setup and testing, sales administration, and vendor relationship management.
Essential Duties and Responsibilities
• Implementation of lead generation campaigns (banner advertising campaigns, 3rd party email promotions, and hosted application partnerships)
• Execute campaign setup including creative unit selection, URL creation, conversion tracking, QA testing, and reporting
• Work closely with vendors to increase lead volume and conversion rates through innovative marketing and promotional efforts
• Work with other departments such as IT and Finance to accomplish goals
• Manage multiple campaigns on a daily basis
• Ensure association and bank compliance
• Generate and prepare sales reports and conversion analysis to assist in decision making and trend analysis
• Schedule, coordinate, and manage new marketing projects
Minimum Qualifications (Education, Experience, Skills)
• 2-3 years of internet marketing experience, ideally in the financial services industry.
• Extensive knowledge in digital media, mobile advertising, and social media
• Experience in innovative and creative internet based marketing and research
• Understand the latest trends, technologies, best practices in internet marketing, promotions, and new communications media
• Must be able to manage multiple activities and projects simultaneously
• Attention to detail in composing, typing, and proofing marketing materials,
• Establish priorities, goals and meet deadlines
• Proficient in Microsoft Word, Excel, PowerPoint, and understand HTML
• Strong communication and interpersonal skills
• Ability to effectively handle sensitive and confidential situations and data
• Professional certification is a plus in a related field such as certified e-marketer from a recognized e-marketing association
Education
• Bachelor's degree in Business Marketing, Information Systems, or Media Communications
Green Dot is the pioneering tech company that's reinventing the banking industry. We're changing the way people interact with money, and challenging conventional thinking about what a bank can be. The way we work is what sets us apart. Collaboration, curiosity, and creativity can take you a long way - but accomplishing the incredible (and seemingly impossible) takes something more: unwavering commitment, the willingness to go where others are afraid to go, and serious agility. We believe in giving people opportunity and lots of it. If you're ready to embrace the kind of career-making, industry-disrupting challenges we have to offer, this is a great place to get started. We're looking for people to do work that really matters!
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