Please direct your responses to: http://tinyurl.com/Working-With-CrawfordGroup
Crawford Group (www.crawfordgroup.com) is looking for a full time/permanent Director of Analyst Relations to join our technology clients' team. As our clients' market presence continues to grow, so does the importance of working closely with industry analyst firms, such as Gartner and Forrester and industry influencers. The Director of Analyst Relations is responsible for owning and driving all activities that involve analyst firms and influencers.
The ideal candidate demonstrates the capacity to manage relationships with analyst firms and influencers as well as lead cross-functional efforts to achieve significant goals related to analyst research and events. Seeking candidates who are strategic, innovative, relationship builders who understand how to optimally position our client and their technologies with the analyst relations community.
Responsibilities:
Define and align executive team on analyst relations strategy
Understand clients' solution and product roadmap and be able to articulate company Vision and Mission to key analysts and firms
Develop strategic relationships with select influencer analysts in order to support company's strategic goals
Create and implement tiered analyst relations strategies and programs that drive both in-bound and out-bound communications and ensure proactive and results-oriented communication with the analyst community
Execute on strategy by developing relationships with key analysts, ensuring the company is taking all necessary steps to perform well in key research
Provide key direction and content for programs such as annual analyst conference, analyst events, strategic consulting sessions, analyst Maintain understanding of research calendar and coordinate cross-functional team to respond to analyst inquiries
Drive positive mentions for the company in analyst research
Communicate relevant research updates to sales with appropriate positioning
Manage spend with analyst firms across the company
Manage program to communicate the company's position to a broad group of industry analysts and influencers
Inject analyst firms into relevant areas of the organization, including with our demand generation, corporate development, product and partner teams as well as at our events
Monitor new analyst research and highlight relevant research to the appropriate teams
Skills:
7+ years' combined analyst relations/corporate communications/media relations/PR experience in the marketing technology industry. Must include 5+ years' experience working with analyst firms
Track record of executing A/R or Product Marketing programs
Experience working for a major analyst firm (Gartner, Forrester, Sirius Decisions, etc.) a plus
Must have strong knowledge and understanding of the industry analyst ecosystem
Ability to work across organizational lines, command respect, and influence without authority
Strong analytical thought process, qualitative and quantitative
Solid written, and verbal communication skills, highly effective presentation skills
"High-horsepower" thinker – "High Execution" doer
Experience with marketing automation, campaign management, digital marketing or email marketing platforms a plus
Some travel required (25%)
Proficiency with the Microsoft Office Suite
BA/BS in Marketing, Communications or Business or equivalent, MBA preferred
Salary: Full time/permanent/salaried employee of client. Competitive total compensation package D.O.E., w2, including annual bonus, stock options and comprehensive benefits
Location: This position is fully onsite at clients' office in San Mateo, CA. Relocation assistance may be available for the right candidate. No phone calls, please.
Hours/Duration: Standard business hours, ASAP – permanent/full time employee of client
Interested? Please create a profile and upload your resume in Word format to:
http://tinyurl.com/Working-With-CrawfordGroup
The ideal candidate demonstrates the capacity to manage relationships with analyst firms and influencers as well as lead cross-functional efforts to achieve significant goals related to analyst research and events. Seeking candidates who are strategic, innovative, relationship builders who understand how to optimally position our client and their technologies with the analyst relations community.
Responsibilities:
Define and align executive team on analyst relations strategy
Understand clients' solution and product roadmap and be able to articulate company Vision and Mission to key analysts and firms
Develop strategic relationships with select influencer analysts in order to support company's strategic goals
Create and implement tiered analyst relations strategies and programs that drive both in-bound and out-bound communications and ensure proactive and results-oriented communication with the analyst community
Execute on strategy by developing relationships with key analysts, ensuring the company is taking all necessary steps to perform well in key research
Provide key direction and content for programs such as annual analyst conference, analyst events, strategic consulting sessions, analyst Maintain understanding of research calendar and coordinate cross-functional team to respond to analyst inquiries
Drive positive mentions for the company in analyst research
Communicate relevant research updates to sales with appropriate positioning
Manage spend with analyst firms across the company
Manage program to communicate the company's position to a broad group of industry analysts and influencers
Inject analyst firms into relevant areas of the organization, including with our demand generation, corporate development, product and partner teams as well as at our events
Monitor new analyst research and highlight relevant research to the appropriate teams
Skills:
7+ years' combined analyst relations/corporate communications/media relations/PR experience in the marketing technology industry. Must include 5+ years' experience working with analyst firms
Track record of executing A/R or Product Marketing programs
Experience working for a major analyst firm (Gartner, Forrester, Sirius Decisions, etc.) a plus
Must have strong knowledge and understanding of the industry analyst ecosystem
Ability to work across organizational lines, command respect, and influence without authority
Strong analytical thought process, qualitative and quantitative
Solid written, and verbal communication skills, highly effective presentation skills
"High-horsepower" thinker – "High Execution" doer
Experience with marketing automation, campaign management, digital marketing or email marketing platforms a plus
Some travel required (25%)
Proficiency with the Microsoft Office Suite
BA/BS in Marketing, Communications or Business or equivalent, MBA preferred
Salary: Full time/permanent/salaried employee of client. Competitive total compensation package D.O.E., w2, including annual bonus, stock options and comprehensive benefits
Location: This position is fully onsite at clients' office in San Mateo, CA. Relocation assistance may be available for the right candidate. No phone calls, please.
Hours/Duration: Standard business hours, ASAP – permanent/full time employee of client
Interested? Please create a profile and upload your resume in Word format to:
http://tinyurl.com/Working-With-CrawfordGroup
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