Please direct your responses to: careers@xcelagency.com
Position Summary
We are looking for a Email Marketing Consultant who will be an integral part of our strategic conversion and retention efforts for our cloud service. The ideal candidate for this position will have a strong background in direct marketing, and specifically in the conversion of free members and retention of paid members through active use and engagement. Must have a demonstrated expertise in database and relationship marketing.
Responsibilities:
• Work directly with Excel dashboards to develop views and trends which show audience level insights.
• Create PowerPoint decks of trends and insights for Quarterly Business Reviews.
• Develop data driven yearly, quarterly, and test plans to drive retention and acquisition efforts.
• Perform quarterly email business audits to address database health, trends, and test results. Develop a deep understanding of our audience segments and performance metrics
Requirements:
• Expert Excel skill set – be very comfortable with Excel based dashboards including pivot tables, vlookups, and if statements.
• 7+ years of experience in direct/response marketing
• Strong preference for candidates with experience at SaaS companies with freemium or free-to-paid offerings
• Strong background in relationship/CRM marketing with recent operational-level experience in such
• Solid understanding of online advertising, social media and search strategies
• Strong business analytical skills
• Experience in Tableau and Site Catalyst a plus
• Understanding in web-analytics tools, and experience applying web-analytics insights to marketing programs and strategies
• Excellent interpersonal communication, both written and verbal, as well as strong presentation skills required
To apply, please direct responses with your CV/resume included to careers@xcelagency.com.
We are looking for a Email Marketing Consultant who will be an integral part of our strategic conversion and retention efforts for our cloud service. The ideal candidate for this position will have a strong background in direct marketing, and specifically in the conversion of free members and retention of paid members through active use and engagement. Must have a demonstrated expertise in database and relationship marketing.
Responsibilities:
• Work directly with Excel dashboards to develop views and trends which show audience level insights.
• Create PowerPoint decks of trends and insights for Quarterly Business Reviews.
• Develop data driven yearly, quarterly, and test plans to drive retention and acquisition efforts.
• Perform quarterly email business audits to address database health, trends, and test results. Develop a deep understanding of our audience segments and performance metrics
Requirements:
• Expert Excel skill set – be very comfortable with Excel based dashboards including pivot tables, vlookups, and if statements.
• 7+ years of experience in direct/response marketing
• Strong preference for candidates with experience at SaaS companies with freemium or free-to-paid offerings
• Strong background in relationship/CRM marketing with recent operational-level experience in such
• Solid understanding of online advertising, social media and search strategies
• Strong business analytical skills
• Experience in Tableau and Site Catalyst a plus
• Understanding in web-analytics tools, and experience applying web-analytics insights to marketing programs and strategies
• Excellent interpersonal communication, both written and verbal, as well as strong presentation skills required
To apply, please direct responses with your CV/resume included to careers@xcelagency.com.
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Posted by: KIT List Jobs <jobposting2@kitlist.org>
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