Please direct your responses to: heather@wedomarketing.com
Envision Technology Marketing Group, Inc. (ETMG), is seeking a Senior Project manager to partner on the strategic planning and development and drive production and execution of e-mail programs (batched and triggered) for client company's Creative Cloud business. Major areas of responsibility include planning and executing acquisition, engagement/active use, conversion, and retention e-mail programs.
This is a hybrid strategic and execution role. The ideal candidate will have the ability to assist in and ensure the completion of the strategic planning phase, but will also be the primary execution resource for these communications.
Duties include:
• Collaborating and working effectively across multiple teams, including product team, Campaign Marketing and RM Group Managers to plan and schedule all marketing email communications that will support the team.
• Work with internal and external creative agencies and BU stakeholders to produce, review and finalize email templates and communications.
• Work with analytics and database teams to structure and define complex e-mail list requests, including data segmentation, localizations, and unique tracking codes to ensure audience criteria meets the program goals.
• Oversee the end-to-end production and implementation of each communication.
• Work closely with the worldwide field teams to ensure emails are localized with available and relevant, country-specific content.
• Work closely with Adobe's Marketing Insights Optimization team to ensure timely and accurate reporting on all programs.
• Contact Management - Work closely with other RM colleagues to manage the frequency and relevancy of communications to the paid member audience. Monitor unsubscribe, bounce, open and CTR of communications to ensure the marketable universe remains healthy.
Experience Needed:
• Developing and deploying communications on one or more email service/CRM platforms – Exact Target, Eloqua, Silverpop, Responsys, etc.
• Experience in creating and delivering emails to worldwide audiences. This includes: experience with regional preferences, best practices awareness of typical response rates and behaviors, adding codes for tracking.
• Understand key requirements of triggered communications infrastructure, including segment definition, database feed, and contact mapping
• Strong background in data and analytics
• Be able to define and ensure implementation of program tracking to gain key insights for program optimization.
• Ability to work independently in a fast-paced environment, and as part of a team across many agencies, product groups, and countries.
• Strong attention to detail is required to execute flawless programs.
• Saas experience from major companies with highly transactional business models – i.e. credit cards, eBay, or other services is helpful.
• Solid written and verbal communication skills; confidence presenting to groups of different sizes
Education:
• Minimum BA unless applicant has 5 years of applicable experience.
If you meet the qualifications above, and you would be interested in working with ETMG on a contract basis, please submit a cover letter and resume including your desired hourly rate.
About ETMG: We are a full-service marketing agency and have provided many of Silicon Valley���s premier technology companies with effective marketing communications solutions since 1998. www.wedomarketing.com
This is a hybrid strategic and execution role. The ideal candidate will have the ability to assist in and ensure the completion of the strategic planning phase, but will also be the primary execution resource for these communications.
Duties include:
• Collaborating and working effectively across multiple teams, including product team, Campaign Marketing and RM Group Managers to plan and schedule all marketing email communications that will support the team.
• Work with internal and external creative agencies and BU stakeholders to produce, review and finalize email templates and communications.
• Work with analytics and database teams to structure and define complex e-mail list requests, including data segmentation, localizations, and unique tracking codes to ensure audience criteria meets the program goals.
• Oversee the end-to-end production and implementation of each communication.
• Work closely with the worldwide field teams to ensure emails are localized with available and relevant, country-specific content.
• Work closely with Adobe's Marketing Insights Optimization team to ensure timely and accurate reporting on all programs.
• Contact Management - Work closely with other RM colleagues to manage the frequency and relevancy of communications to the paid member audience. Monitor unsubscribe, bounce, open and CTR of communications to ensure the marketable universe remains healthy.
Experience Needed:
• Developing and deploying communications on one or more email service/CRM platforms – Exact Target, Eloqua, Silverpop, Responsys, etc.
• Experience in creating and delivering emails to worldwide audiences. This includes: experience with regional preferences, best practices awareness of typical response rates and behaviors, adding codes for tracking.
• Understand key requirements of triggered communications infrastructure, including segment definition, database feed, and contact mapping
• Strong background in data and analytics
• Be able to define and ensure implementation of program tracking to gain key insights for program optimization.
• Ability to work independently in a fast-paced environment, and as part of a team across many agencies, product groups, and countries.
• Strong attention to detail is required to execute flawless programs.
• Saas experience from major companies with highly transactional business models – i.e. credit cards, eBay, or other services is helpful.
• Solid written and verbal communication skills; confidence presenting to groups of different sizes
Education:
• Minimum BA unless applicant has 5 years of applicable experience.
If you meet the qualifications above, and you would be interested in working with ETMG on a contract basis, please submit a cover letter and resume including your desired hourly rate.
About ETMG: We are a full-service marketing agency and have provided many of Silicon Valley���s premier technology companies with effective marketing communications solutions since 1998. www.wedomarketing.com
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