Please direct your responses to: http://www.xcelagency.com/about/careers/senior-program-manager/
Job Description
Partner on the strategic planning and development and drive production and execution of email programs (batched and triggered) for a global SAAS product. Major areas of responsibility include planning and executing acquisition, engagement/active use, conversion, and retention email programs.
This is a hybrid strategic and execution role. The ideal candidate will have the ability to assist in and ensure the completion of the strategic planning phase, but will also be the primary execution resource for these communications.
What you'll be doing:
• Collaborating and working effectively across multiple teams, including the product team, Campaign Marketing and RM Group Managers to plan and schedule all marketing email communications that will support our SAAS offering.
• Work with internal and external creative agencies and Business Unit stakeholders to produce, review and finalize email templates and communications.
• Work with analytics and database teams to structure and define complex e-mail list requests, including data segmentation, localizations, and unique tracking codes to ensure audience criteria meets the program goals.
• Oversee the end-to- end production and implementation of each communication. This will include tasks such as:
• Kick off projects through At Task product management system
• Manage Creative Reviews
• Manage timelines to meet drop dates
• Email tracking setup
• Standard List Requests
• Program Schedule/Maintain weekly calendars
• Contact Management
• QA emails (links, content, sends)
• Familiar with audience counts; validates info
• Complex/test List Requests
• Monitors post send performance
• Calendar management
• Creative History/Summary deck
• Process refinement for efficiency
• Work closely with the worldwide field teams to ensure emails are localized with available and relevant, country-specific content.
• Work closely with the Marketing Insights Optimization team to ensure timely and accurate reporting on all programs.
• Contact Management – Work closely with other RM colleagues to manage the frequency and relevancy of communications to the paid member audience. Monitor unsubscribe, bounce, open and CTR of communications to ensure the marketable universe remains healthy.
What we're looking for:
• Experience in developing and deploying communications on one or more email service/CRM platforms – Exact Target, Eloqua, Silverpop, Responsys, etc.
• Experience in creating and delivering emails to worldwide audiences. This includes: experience with regional preferences, best practices awareness of typical response rates and behaviors, adding codes for tracking.
• Understand key requirements of triggered communications infrastructure, including segment definition, database feed, and contact mapping
• Strong background in data and analytics
• Be able to define and ensure implementation of program tracking to gain key insights for program optimization.
• Ability to work independently in a fast-paced environment, and as part of a team across many agencies, product groups, and countries.
• Strong attention to detail is required to execute flawless programs.
• SAAS experience from major companies with highly transactional business models – i.e. credit cards, eBay, or other services is helpful.
• Solid written and verbal communication skills; confidence presenting to groups of different sizes
If interested, click below to complete a short application and submit your CV/resume. We look forward to hearing from you!
http://www.xcelagency.com/about/careers/senior-program-manager/
Partner on the strategic planning and development and drive production and execution of email programs (batched and triggered) for a global SAAS product. Major areas of responsibility include planning and executing acquisition, engagement/active use, conversion, and retention email programs.
This is a hybrid strategic and execution role. The ideal candidate will have the ability to assist in and ensure the completion of the strategic planning phase, but will also be the primary execution resource for these communications.
What you'll be doing:
• Collaborating and working effectively across multiple teams, including the product team, Campaign Marketing and RM Group Managers to plan and schedule all marketing email communications that will support our SAAS offering.
• Work with internal and external creative agencies and Business Unit stakeholders to produce, review and finalize email templates and communications.
• Work with analytics and database teams to structure and define complex e-mail list requests, including data segmentation, localizations, and unique tracking codes to ensure audience criteria meets the program goals.
• Oversee the end-to- end production and implementation of each communication. This will include tasks such as:
• Kick off projects through At Task product management system
• Manage Creative Reviews
• Manage timelines to meet drop dates
• Email tracking setup
• Standard List Requests
• Program Schedule/Maintain weekly calendars
• Contact Management
• QA emails (links, content, sends)
• Familiar with audience counts; validates info
• Complex/test List Requests
• Monitors post send performance
• Calendar management
• Creative History/Summary deck
• Process refinement for efficiency
• Work closely with the worldwide field teams to ensure emails are localized with available and relevant, country-specific content.
• Work closely with the Marketing Insights Optimization team to ensure timely and accurate reporting on all programs.
• Contact Management – Work closely with other RM colleagues to manage the frequency and relevancy of communications to the paid member audience. Monitor unsubscribe, bounce, open and CTR of communications to ensure the marketable universe remains healthy.
What we're looking for:
• Experience in developing and deploying communications on one or more email service/CRM platforms – Exact Target, Eloqua, Silverpop, Responsys, etc.
• Experience in creating and delivering emails to worldwide audiences. This includes: experience with regional preferences, best practices awareness of typical response rates and behaviors, adding codes for tracking.
• Understand key requirements of triggered communications infrastructure, including segment definition, database feed, and contact mapping
• Strong background in data and analytics
• Be able to define and ensure implementation of program tracking to gain key insights for program optimization.
• Ability to work independently in a fast-paced environment, and as part of a team across many agencies, product groups, and countries.
• Strong attention to detail is required to execute flawless programs.
• SAAS experience from major companies with highly transactional business models – i.e. credit cards, eBay, or other services is helpful.
• Solid written and verbal communication skills; confidence presenting to groups of different sizes
If interested, click below to complete a short application and submit your CV/resume. We look forward to hearing from you!
http://www.xcelagency.com/about/careers/senior-program-manager/
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You'll get job tips, notices for free or low-cost career events, services, and job fairs. Just send an email to:
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By using the KIT List you agree to comply with the Terms of Use on the site, and will not use discriminatory employment practices. The KIT List is a service of Connelly Communications, Inc.
TO UNSUBSCRIBE:
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