Please direct your responses to: jobs@pearlauto.com
Principles Only – no 3rd party resume/contact please
Location: Scotts Valley, CA
Location: Scotts Valley, CA
Full time, on site
Pearl was founded on the belief that all drivers should have access to the latest car features. The company is advancing the underlying technologies in the autonomous vehicle to improve the experience for every driver on the road today. Its first product, RearVision, is the backup camera redefined, provides obstacle alerts and updates automatically to deliver ongoing feature enhancements. Created by former leaders in Apple's iPod and iPhone teams and inspired by the world-changing products they helped produce, Pearl is dedicated to improving the more than 1.2 billion cars on the road today. Visit pearlauto.com.
Job Description
Drive strategic marketing programs across key verticals as well as within the etail/retail channels, aiding in brand awareness and sales.
Understanding marketing metrics and develop a plan for meeting them is essential for success in this position.
Key Responsibilites
• 7+ years of experience in marketing B2C, consumer electronics
• Develop and execute etail/retail and partner marketing plans and programs including, by-account marketing activities, budget management, provide pre- and post-analysis (lift ROI)
• Work cross functionally to develop field communication, in-store POP, sell-in kits, materials and presentations
• Identify and own key verticals, building relationships, negotiating engagement, developing and managing programs
• Extend and drive integrated marketing programs across key verticals and channels, assist with messaging and copywriting, liaise with internal and external agencies on creative execution of deliverables
• Be the voice of the channel/field
• Play a key role in developing ideas for exciting new campaigns to build demand and interest
• Support corporate, PR and other events, as necessary
• Ensure consistent internal and external communication of the brand, messaging and tones across the buyer journey
Education
BS in marketing, business or related field
Pearl was founded on the belief that all drivers should have access to the latest car features. The company is advancing the underlying technologies in the autonomous vehicle to improve the experience for every driver on the road today. Its first product, RearVision, is the backup camera redefined, provides obstacle alerts and updates automatically to deliver ongoing feature enhancements. Created by former leaders in Apple's iPod and iPhone teams and inspired by the world-changing products they helped produce, Pearl is dedicated to improving the more than 1.2 billion cars on the road today. Visit pearlauto.com.
Job Description
Drive strategic marketing programs across key verticals as well as within the etail/retail channels, aiding in brand awareness and sales.
Understanding marketing metrics and develop a plan for meeting them is essential for success in this position.
Key Responsibilites
• 7+ years of experience in marketing B2C, consumer electronics
• Develop and execute etail/retail and partner marketing plans and programs including, by-account marketing activities, budget management, provide pre- and post-analysis (lift ROI)
• Work cross functionally to develop field communication, in-store POP, sell-in kits, materials and presentations
• Identify and own key verticals, building relationships, negotiating engagement, developing and managing programs
• Extend and drive integrated marketing programs across key verticals and channels, assist with messaging and copywriting, liaise with internal and external agencies on creative execution of deliverables
• Be the voice of the channel/field
• Play a key role in developing ideas for exciting new campaigns to build demand and interest
• Support corporate, PR and other events, as necessary
• Ensure consistent internal and external communication of the brand, messaging and tones across the buyer journey
Education
BS in marketing, business or related field
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Posted by: KIT List Jobs <jobposting2@kitlist.org>
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