Please direct your responses to: marketingcareers@presencelearning.com
Our Marketing Manager for Lead Generation Campaigns will report to and work closely with the VP of Marketing. In this role, you will plan, implement and track inbound and outbound lead generation campaigns that funnel leads into the sales pipeline to generate revenue. We are a fun, hard-working team, passionate about creating a world-class technology and services company to transform the lives of special needs students.
Responsibilities:
- Creating, implementing and managing a range of inbound and outbound marketing campaigns utilizing email, direct mail, advertising (print and online), SEO, social media and lead nurturing.
- Managing the master campaign calendar.
- Implementing best practices for leads database to increase data integrity and market reach
- Creating and maintaining reports that track and measure the success of marketing initiatives.
- Recommending improvements to marketing campaigns based on results.
Skills:
- Excellent project planning, scheduling and tracking skills
- High attention to detail
- Creative and self-motivated
- Strong communication and writing skills
- Using social media for audience building and engagement
- Basic information layout/design skills for driving creation of clear, visually appealing, and compelling emails and landing pages.
- Experience with Salesforce.com or similar CRM and managing customer databases
- Experience with Marketo or other email/marketing automation tools a strong plus (i.e Constant Contact, Vertical Response, etc...)
Interested candidates should submit their resume and cover letter to marketingcareers@presencelearning.com and include "Marketing Manager" in the subject line.
About PresenceLearning
PresenceLearning (www.presencelearning.com) is a fast-growing venture-backed company that is fundamentally changing the way special education services are delivered. Our service combines an innovative web platform with a skilled distributed workforce to help challenged learners excel.
We believe that all students with special needs deserve access to the best services and technology. As a member of our team, you will see the impact you are having on these students every day.
We are backed by two top Bay Area VC firms with established track records helping educational ventures succeed. Our growth over the past 6 months has been tremendous, and we see an extraordinary opportunity ahead. We are leading a high-profile change in the education world, gaining national attention. And we are pursuing this opportunity with a fun, smart, friendly group of people from our offices in San Francisco, just off South Park.
PresenceLearning offers a competitive salary and benefits package.
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