Tuesday, August 28, 2012

[KITlist] Director of Marketing & Communications (Santa Clara, CA)

Please direct your responses to: www.aviatnet.com

Responsibilities:

• Ensuring the alignment between of strategic revenue go- to-market initiatives to and sales execution. Plan, manage and define organizational processes (including progressive and advanced sales customer communications methodologies and go-to-market strategies), that become part of the key processes required by the organization to gain the competencies in key sales disciplines capabilities required for Aviat Networks gain competitive advantage.
• Maximize the sales organization's ability to communicate value and differentiation in clear, consistent and compelling ways . Determine where the sales team needs to be from knowledge, skills, and tools to successfully position the Aviat Networks product line and conduct the appropriate activities in the sales cycle in today's competitive market.
• Ensures the competence and continuity of qualified Marketing staff through optimum selection, training and development, appraisal, and motivation techniques.
• Participates in strategic plan development and building of alliances with industry partners, networks, etc. as needed to achieve product growth objectives. Consults with Marketing/Sales to identify, define, size, and prioritize strategic analytics opportunities.
• Conducts market planning and analysis on sales funnel, productivity, promotions, incentives and budgeting.
• Play a strategic role in the development of messaging around Aviat's initiatives and provide messaging and positioning guidance for customer and internal communications.

Qualifications:

• 10 years of Strategic and Corporate Marketing experience
• Bachelor´s degree
• Strong ability and experience in developing strategic value propositions
• Outstanding intellect, drive and interpersonal skills are paramount
• Exceptional strategic thinker and analytical skills
• Ability to address cross-functional and cross-organizational issues independently
• Proven track record of high-impact success
• Ability to find needs, design enablement solutions and deliver solutions to sales team with credibility and impact.
• Excellent presentation and communications skills; ability to assimilate complex concepts and clearly articulate business value
• Make formal presentations of ideas to key decision-makers or negotiate with others. Convince or negotiate with individuals or groups in order to gain a desired agreement or position. Brings together the views of individuals or groups with potentially conflicting goals and achieves closure or complex issues, using diplomacy and tact
• Work requirements, policies and strategic directions are developed by the incumbent in consultation and collaboration with Executives. Work is carried out within general policy direction to achieve business plans, objectives and strategies. Feedback is received at the end of a major initiative, project or business cycle and judged for quality of outcomes and achievement of strategy



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