Please direct your responses to: http://hire.jobvite.com/CompanyJobs/Careers.aspx?c=qF99VfwC&v=1&page=Job%20Description&j=oKpqWfwf
The Demand Generation Manager is responsible for creating and executing innovative research and marketing campaigns to generate qualified sales leads. We are seeking an expert in lead generation and nurturing for B2B/SMB who understands the sales cycle and the demand generation funnel. You will have a major impact on the growth of Elance and the success of the sales force.
Your Responsibilities
•Design lead generation strategies, campaigns and metrics to attract targeted potential customers
•Drive execution of research tactics and content-based campaigns (email, webinars and more)
•Drive segmented lead nurturing programs to develop and qualify outbound and inbound leads
•Co-create (with sales) the lead scoring algorithm and manage the internal process for lead management
•Establish metrics and track sales performance, campaign performance, and ROI
•Innovate continuously in order to improve conversions, increase sales productivity and reduce the cost of customer acquisition
•Hire and manage a team of elancers for lead generation research and sales operations
Your Qualifications
•3+ years of experience in B2B lead generation/online marketing
•A track record of delivering a scalable lead generation funnel, from scrappy research tactics to campaigns, to conversion, to lead nurturing and management
•Experience with a portfolio of marketing tools including email and database marketing, social media, search marketing and content marketing
•Excellent written and verbal communication skills, with great attention to detail
•Ability to multi-task in a very fast-moving, entrepreneurial environment
•Experience with CRM systems like salesforce.com and marketing automation systems like Marketo
•Bachelor's degree with an excellent academic background required. MBA a plus
About Us
Elance, the world´s leading platform for flexible employment, helps companies hire talent and manage work online.
We're always looking for bright and talented people to join us in building the world´s leading human cloud company. Why do great people and innovative companies come to Elance? They do what they love, work on what´s important, and want to embrace a new way to work that is transforming businesses and careers all over the world. If you want to join a company that is making a difference in people´s lives every day, Elance is for you. Elance is privately held and headquartered in Mountain View, CA.
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