Please direct your responses to: dmatsu@yume.com
Marketing Communications Manager
Want to work in a dynamic environment where you can let your creativity fly? This role is a true integrated marketing role, where you will have hands on creating the industries most talked about campaigns. Mange all aspects of the company's participation in tradeshows and seminars, including (but not limited to) obtaining booth space, sponsorship, speaking opportunities, advertising, PR, etc. – both on a strategic and tactical level.
• Help build YuMe's brand worldwide
• Develop and manage integrated marketing campaigns to drive client acquisition and engagement
• Develop advertising campaigns that make our clients talk about us
• Track/manage campaign costs, as well as campaign response metrics to determine ROI/ success metrics to use in targeted future spend.
• Manage co-marketing activities with key partnerships
• Maintain schedule of campaigns with associated objectives and target markets/customers/segments
• Work closely with vendors, product managers and technology teams to create advertising (print and online), presentations and marketing collateral for global markets
• Ensure consistent adherence to brand guidelines for all marketing materials and presentations
Qualifications:
• 10-12 years of marketing communications experience
• Prior experience of Ad Networks, and marketing to advertising agencies a plus
• BA/BS in marketing, communications or related field required
• Outstanding communication, presentation and organizational skills
• Knowledge of SEO/SEM best practices
• Top-notch writing, editing and proofing skills
• Proven ability to create effective content and manage production for a variety of different media
• Previous experience in managing tradeshows and events
• Track record of successfully managing multiple concurrent projects and consistently delivering on time
• Knowledge of Salesforce and marketing automation tools
• Must be able to work in a fast-paced environment
• Likes to have fun!
About YuMe:
YuMe is a multi-screen video brand advertising software and solution provider that drives brand results and publisher revenue. YuMe's software services are based on relentless customer focus, continual analysis of more than seven years of brand performance data and the YuMe ACE Relevance Engine.
In a world where a brand advertiser's audiences are using multiple screens, at all times of the day to access thousands of content choices, YuMe's ACE Relevance Engine simplifies the inherent complexities by aggregating receptive audiences at the right time–on any screen in brand appropriate contexts.
YuMe is driving digital video brand and television advertising convergence by enabling TV-scale advertising buys across all screens through its long standing relationships with publishers, mobile application developers and connected device manufactures (CTV, set top boxes, gaming consoles, tablets, smartphones, etc.). The AdAge Top 100 trust YuMe to meet their brand objectives.
------------------------------------
********************************************************************
Read the new KIT List blog at www.kitlist.wordpress.com for job tips and to connect to our community!
Please go to www.KITlist.org to join, post jobs, or get answers to common questions. If you have any comments or questions, you can reach us directly at KITmoderator@KITlist.org.
By using the KIT List you agree to comply with the Terms of Use on the site, and will not use discriminatory employment practices. The KIT List is a service of Connelly Communications, Inc.
TO UNSUBSCRIBE:
Replying to KIT emails with an "unsubscribe" request does not work.
Instead, just send an email (from the same account you used to subscribe) to KITlist-unsubscribe@yahoogroups.com. If you are still receiving emails after a few days, please email us at KITmoderator@KITlist.org and we will manually remove you. Thanks!Yahoo! Groups Links
<*> To visit your group on the web, go to:
http://groups.yahoo.com/group/KITlist/
<*> Your email settings:
Individual Email | Traditional
<*> To change settings online go to:
http://groups.yahoo.com/group/KITlist/join
(Yahoo! ID required)
<*> To change settings via email:
KITlist-digest@yahoogroups.com
KITlist-fullfeatured@yahoogroups.com
<*> To unsubscribe from this group, send an email to:
KITlist-unsubscribe@yahoogroups.com
<*> Your use of Yahoo! Groups is subject to:
http://docs.yahoo.com/info/terms/
