Please direct your responses to: jobs@thesagegroup.com
The Sage Group is looking for a User Acquisition Marketing Manager with previous experience in Mobile Digital Marketing, for our client, a leading mobile messaging service. This role is to manage direct-to-consumer acquisition and retention programs to successfully grow our client's user base maximize lifetime value. You will have the opportunity to implement best in class mobile campaign strategies, tools, and techniques in support of core marketing objectives. If you have a passion for messaging, social, and content mobile apps, and previous experience in mobile digital marketing, please apply!
Responsibilities
Manage mobile demand generation and retention, manage campaigns and plans to successfully reach quarterly marketing acquisition and retention goals, optimizing where necessary to ensure targets are met
Implement best-of-breed, mostly non-paid, acquisition and retention programs across mobile and web channels, leveraging cross-marketing channels (email, social, text notifications)
On an as needed basis, implement Facebook ads, mobile network ads, Google SEM and video ads
Ensure the right technology is in place to execute campaigns, including programming, trafficking and QA
Extract data insights from campaigns by working with the BI team to track performance, generate reports, and ensure ongoing optimization
Manage weekly retention targets and key reports across the most important platforms and countries
Rapidly develop a thorough understanding of data collection methods to enable A/B testing
Work closely with Marketing, BI, Design, Product to generate insights, solve acquisition, install base, and retention challenges, and inform business and product decisions by transforming data into knowledge
Skills Required
5+ years of work experience in Mobile Digital Marketing in an in-house or agency role
Solid retention marketing and analytical marketing based on understanding user segmentation and designing campaigns around segments
Be flexible working for a nimble, small team and be willing to roll up sleeves on all aspects of campaign management and execution.
Analytical and must have a sharp eye for detail
Be able to see the bigger strategic picture
Thrives in a fast paced environment and turns around campaigns tasks quickly
Has a sense of urgency and calm under pressure
Able to meet deadlines and thrive in an Agile development culture
Be able to work well in a lean, nimble and hands-on environment
Experienced managing agencies and managing global campaigns
Offline advertising/media buying experience is a plus
Length: 6 months T2P
Location: Mountain View
Timing: Immediate
Responsibilities
Manage mobile demand generation and retention, manage campaigns and plans to successfully reach quarterly marketing acquisition and retention goals, optimizing where necessary to ensure targets are met
Implement best-of-breed, mostly non-paid, acquisition and retention programs across mobile and web channels, leveraging cross-marketing channels (email, social, text notifications)
On an as needed basis, implement Facebook ads, mobile network ads, Google SEM and video ads
Ensure the right technology is in place to execute campaigns, including programming, trafficking and QA
Extract data insights from campaigns by working with the BI team to track performance, generate reports, and ensure ongoing optimization
Manage weekly retention targets and key reports across the most important platforms and countries
Rapidly develop a thorough understanding of data collection methods to enable A/B testing
Work closely with Marketing, BI, Design, Product to generate insights, solve acquisition, install base, and retention challenges, and inform business and product decisions by transforming data into knowledge
Skills Required
5+ years of work experience in Mobile Digital Marketing in an in-house or agency role
Solid retention marketing and analytical marketing based on understanding user segmentation and designing campaigns around segments
Be flexible working for a nimble, small team and be willing to roll up sleeves on all aspects of campaign management and execution.
Analytical and must have a sharp eye for detail
Be able to see the bigger strategic picture
Thrives in a fast paced environment and turns around campaigns tasks quickly
Has a sense of urgency and calm under pressure
Able to meet deadlines and thrive in an Agile development culture
Be able to work well in a lean, nimble and hands-on environment
Experienced managing agencies and managing global campaigns
Offline advertising/media buying experience is a plus
Length: 6 months T2P
Location: Mountain View
Timing: Immediate
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