Our client needs a Communications Public Relations Manager to support our internal secure digital delivery service. This will enable consumers to receive, view, organize, manage, pay and store bills, statements and other content from the companies they do business with. This service consolidates this information from multiple providers, reducing the consumer's need to visit multiple websites or send physical checks through the mail. This is expected to launch to consumers by the end of 2012.
Digital mailboxes are poised for tremendous growth as a new category of digital services. Several companies are already in the market offering these services, but our solution brings key advantages to the marketplace that will help it succeed. This solution has been in development since the Fall 2010, and was launched to the mailing industry on Jan. 6, 2011.
The person in this position is expected to build successful independent relationships with the solution's leadership team, with corporate leaders, and with reporters, editors, bloggers, and other news content providers outside the organization. The person will also manage the activities of an independent PR agency that has been retained to support the solution's business activities.
Working with the solution's leadership team, the individual will help determine PR strategies in support of business unit objectives, and then execute those strategies through a combination of PR activities, including press events, press releases, social media outreach and follow-up, press interviews, and writing and placing bylined articles and other thought leadership pieces.
Key responsibilities include:
Research, develop and maintain positive, effective relationships with reporters, bloggers and other media opinion influencers. Develop and "pitch" stories for placement in the electronic press, print press and social media websites and services
Provide support and counsel to the president of the solution's division and to corporate vice president of external communications
Prepare press releases and media materials as they pertain to the solution. Develop and implement public relations campaigns on specific topics of interest to the solution.
Monitor industry news about digital mailboxes, both internal and competitors, and develop appropriate PR strategies to maintain our solution's competitive advantage
Serve as initial contact and as a spokesperson (when necessary) for trade press and other media outlets
Respond to incoming media calls or Internet queries
Determine the company's level of participation, including who should talk to the reporter, prepare appropriate spokesperson for the interview and handle all follow-ups to ensure the best stories possible
Counsel corporate and business unit communications colleagues and senior management on media relations strategies
Suggest and implement creative approaches to communicate solution initiatives. Work with senior solution executives to develop unique information, stories and angles to position our solution for marketplace success
Qualifications
The ideal candidate will possess the following qualifications:
Bachelor's Degree and five to ten years PR experience working for consumer digital companies or on consumer digital products within brick-and-mortar companies
Demonstrated ability to build and maintain effective relationships with journalists, bloggers and social media thought leaders in the consumer digital space
Experience working with senior leaders of business units and/or multi-business functions in the strategy, design, development and execution of communications initiatives
Demonstrated ability to develop and deliver compelling messages across a variety of communications platforms
Excellent writing, analytic and presentation skills
Outstanding communication skills and superior attention to detail
Ability to work well with all levels of management and manage by influence within a large organization
Experience managing PR agency activities and budget
High ethical standards combined with demonstrated ability to act as an ambassador of the company
Outstanding skill in analysis and service of customer needs
Ability to work easily with common software tools of the PR trade: MS Word, MS PowerPoint, media database software, Twitter, Facebook, LinkedIn and other social media tools
Some travel required (10-15% of time)
The company will relocate the right person.
Jon Ramos
Jon@marcomchoices.com
Staffing Consultant
www.marcomchoices.com
Marcom Choices Staffing
P.O. Box 620632
Woodside, Ca. 94062
408 887-0455
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