Please direct your responses to: sglissmeyer@ymcasv.org
The Marketing Communications Manager works in coordination with the overall YMCA of Silicon Valley marketing team to lead and direct all marketing and communications activities for the Central YMCA (subsequently referred to as "branch"). This individual is a key member of the Central YMCA leadership team and plays a critical role in the overall success of the Y in membership acquisition and retention, program performance and fundraising. This requires working closely with the Executive Director, the branch staff and the entire marketing team that supports the overall YMCA of Silicon Valley (including 11 branches and a resident camp). This manager will develop extensive knowledge of the Central YMCA objectives and operations and provide input to the overall marketing team in the development of the YMCA of Silicon Valley organization-wide plans. The manager will also implement branch-specific initiatives to complement and coordinate with the overall marketing communications strategy and plans.
The primary objectives of this position are to:
Raise visibility and enhance public understanding of the Y's nonprofit status and positive impact on the community;
Increase the branch staff capacity to speak in a unified voice, advocate on behalf of the Y, and share compelling stories of impact;
Promote membership and program growth;
Facilitate member retention and deeper member engagement;
Support all branch fundraising efforts;
Promote and protect the Y brand; and
Take initiative to achieve continuous improvement.
Qualifications:
A Bachelor's Degree from an accredited university is required.
1 to 3+ years of experience as a marketing and/or communications professional.
Excellent writing skills (samples will be requested).
Overall, exceptional communications skills. Ability to communicate effectively in writing, orally with individuals, small and large groups, and online.
Project management skills. Ability to coordinate/manage/combine input from different sources to achieve desired results.
Customer-focused; results oriented.
Ability to work effectively on a team and as a leader with no direct authority.
Understanding of and ability to implement marketing communications practices.
Demonstrated ability to translate marketing objectives into compelling communications that achieve targeted results.
Ability to work on multiple projects, meet deadlines, and consistently deliver high quality results.
Experience in working with others and working independently to develop marketing collateral, and in managing website content, are highly desirable.
Knowledge and experience with e-marketing and social media techniques and best practices.
Technical proficiency to create e-newsletters and e-blasts with dynamic data using Constant Contact.
Excellent planning and organization skills, with willingness and ability to adapt to changing priorities.
Ability to thrive in a relationship-oriented culture.
Self-motivated and able to motivate others; hands-on and takes initiative.
Graphic design skills a plus, but not necessary.
This position requires a commitment to the YMCA mission and its core values of caring, honesty, respect, and responsibility, as well as a commitment to developing youth, enhancing well-being, and encouraging social responsibility.
Apply at:
http://www.ymcasv.org/association/html/employment.html
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