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Email Developer
Marketing | San Francisco, CA, USA
Inc 500 has listed Rocket Lawyer as the 5th fastest growing software company in 2012. We are achieving this phenomenal growth by transforming legal services as we drive complexity, expense, and time out of the legal process. Our web-based, do it yourself tools provide access to a nationwide network of lawyers for consumers and small business at an extremely affordable price.
Rocket Lawyer is looking for an experienced Email Developer to help us revolutionize the way legal services are delivered online.
In this role, you´ll own and drive all production aspects of our email and direct marketing initiatives for our fast growth start-up, ensuring our engagement and nurture programs result in profitable, long term relationships with our customers.
This role is perfect for a multi-skilled, self-sufficient person who is driven to build and deliver compelling email and direct marketing campaigns that drive measurable business results.
Responsibilities:
- Code highly complex email templates using best-practice HTML guidelines for optimal rendering and deliverability
- Become an expert on the segmentation and dynamic capabilities of our email service provider´s email marketing tool, and provide recommendations on how to leverage that technology to improve the engagement and conversion of our email programs
- Work closely with design team to ensure email look/feel aligns with brand style guide
- Build customized email landing pages when necessary, to improve the email-to-website experience
- Strategize with members of the Email Team to optimize campaign performance to achieve traffic and revenue metrics including open rates, CTR, conversion, retention and incremental revenue lift
- Work closely with Email Campaign Specialist to ensure all campaigns are delivered on time and accurately, and that all email activity is tracked and analyzed to support ongoing optimization
Basic Qualifications:
- 3-5 years of experience building successful email marketing programs in a high volume consumer web site
- HTML & CSS coding; Photoshop preferred
- Extensive experience using a top-tier Email Service Provider
- SQL skills strongly desired
- Data segmentation & database management experience
- Ability to think logically & critically when solving problems and considering process & platform improvements
- Strong written & verbal communication skills; ability to communicate with a non-technical audience
- Experience working with Salesforce.com is preferred, but not required
To apply, please visit the response web address provided
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