Please direct your responses to:
http://chc.tbe.taleo.net/chc02/ats/careers/apply.jsp?org=CRAWFORD&cws=1&rid=1044
Crawford Group (www.crawfordgroup.com) is looking for a Director of Events consultant for one of our technology clients in San Francisco. The Director of Events is responsible for the strategy and execution of global tradeshows and complex roadshows; planning and managing events as part of integrated campaigns; and driving related lead-generation activities to build pipeline for the sales organization. We are seeking an experienced event professional who can not only manage event logistics and budget, but understands the event's role in the "big picture" and is able to drive interrelated activities and lead cross-functional teams to maximize the event's impact on our business.
Responsibilities
Develop and execute integrated plan and logistics for each event, from initial planning to on-site event management and post event follow up. This includes overall internal alignment on goals, onsite experience, shipping, staffing, data cleansing, archiving, on-site logistics, and pre- and post-event campaigns.
Create event marketing promotions and programs with the marketing operations team
Bring together cross-functional teams to deliver all event-related tasks under tight deadlines, including event offers and promotions, email campaigns and landing pages, sales outreach and call downs, giveaways, and content development.
Evaluate event performance, including lead and ROI tracking and deliver wrap-up reports
Manage event budget; evaluate results against goals, and generate learnings for improvement
Supervise the hand-off of leads to sales, ensuring hot leads are bubbled up promptly and the sales team is armed with the enablement materials they need to follow up quickly and effectively.
Facilitate timely lead processing and sales assignment within SFDC, measure campaign impact, and develop post-event reports and insights including data cleansing, creating reports and campaigns, closed/won opportunity data capture and cleanse, and campaign tracking.
Direct pre-event operations including event staffing, speaker management, agendas, on-site needs, and sales preparation.
Work with field marketing when creating ancillary programs around the corporate events
Skills
10+ years' experience managing B2B marketing events or programs with a proven ability to deliver complex programs.
Experience working for at least one B2B technology company required, experience in the enterprise software industry highly preferred.
Strong understanding of event strategy, operations, and integrated event marketing
Ability to create program goals, messaging, communications, and overall event plans
Demonstrated experience with closed-loop methodology and the hands-on utilization of CRM (Salesforce.com) and marketing automation platform (Marketo or equivalent)
Experience working in a fast-paced environment and execute multiple events with competing priorities
Exceptional program, project, and time management skills – highly organized, detail focused, results-driven, accountable with the ability to handle stress and last-minute, urgent requests
Excellent budgeting and vendor management skills. Experience managing booth properties, swag vendors, printing vendors, tradeshow management companies, etc.
Ability to travel to event location specific to each program assigned
Experience with Google docs, spreadsheets, and calendar
Bachelors' degree in Marketing, Communications, Business or similar
RATE:
D.O.E., as a w2 employee of Crawford Group (benefits available)
LOCATION:
100% onsite at clients' office in San Francisco
HOURS/DURATION:
Full time consulting project, ASAP – ongoing. Potential to convert to FT salaried employee of client.
Interested? Apply online and upload your resume in MS Word format
Responsibilities
Develop and execute integrated plan and logistics for each event, from initial planning to on-site event management and post event follow up. This includes overall internal alignment on goals, onsite experience, shipping, staffing, data cleansing, archiving, on-site logistics, and pre- and post-event campaigns.
Create event marketing promotions and programs with the marketing operations team
Bring together cross-functional teams to deliver all event-related tasks under tight deadlines, including event offers and promotions, email campaigns and landing pages, sales outreach and call downs, giveaways, and content development.
Evaluate event performance, including lead and ROI tracking and deliver wrap-up reports
Manage event budget; evaluate results against goals, and generate learnings for improvement
Supervise the hand-off of leads to sales, ensuring hot leads are bubbled up promptly and the sales team is armed with the enablement materials they need to follow up quickly and effectively.
Facilitate timely lead processing and sales assignment within SFDC, measure campaign impact, and develop post-event reports and insights including data cleansing, creating reports and campaigns, closed/won opportunity data capture and cleanse, and campaign tracking.
Direct pre-event operations including event staffing, speaker management, agendas, on-site needs, and sales preparation.
Work with field marketing when creating ancillary programs around the corporate events
Skills
10+ years' experience managing B2B marketing events or programs with a proven ability to deliver complex programs.
Experience working for at least one B2B technology company required, experience in the enterprise software industry highly preferred.
Strong understanding of event strategy, operations, and integrated event marketing
Ability to create program goals, messaging, communications, and overall event plans
Demonstrated experience with closed-loop methodology and the hands-on utilization of CRM (Salesforce.com) and marketing automation platform (Marketo or equivalent)
Experience working in a fast-paced environment and execute multiple events with competing priorities
Exceptional program, project, and time management skills – highly organized, detail focused, results-driven, accountable with the ability to handle stress and last-minute, urgent requests
Excellent budgeting and vendor management skills. Experience managing booth properties, swag vendors, printing vendors, tradeshow management companies, etc.
Ability to travel to event location specific to each program assigned
Experience with Google docs, spreadsheets, and calendar
Bachelors' degree in Marketing, Communications, Business or similar
RATE:
D.O.E., as a w2 employee of Crawford Group (benefits available)
LOCATION:
100% onsite at clients' office in San Francisco
HOURS/DURATION:
Full time consulting project, ASAP – ongoing. Potential to convert to FT salaried employee of client.
Interested? Apply online and upload your resume in MS Word format
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