Please direct your responses to:
http://chc.tbe.taleo.net/chc02/ats/careers/apply.jsp?org=CRAWFORD&cws=1&rid=1035
Marketing Communications Manager, Consumer-1035
Crawford Group (www.crawfordgroup.com) is looking for a Marketing Communications Manager, Consumer for our technology client in Santa Cruz, CA. The Marcom Manager, Consumer will partner closely with the Consumer Solutions Marketing team to lead the development and execution of a global integrated marketing communications strategy. The Manager will also work with the global agency of record to develop global messaging and content mapped to the customer journey, deliver the content, recommended timing and communications mix to the theater leads, and identify and track metrics and modify content based on measured performance.
As a global company with multiple theaters and in-country marketing teams: Americas (which includes the US), Asia Pacific/Middle East, Europe/Africa, this global position would include understanding and considering the needs of the theater and local teams to ensure their voice is heard and reflected in the integrated marketing communications.
The right candidate has worked for a consumer focused tech company, is a strong content marketer and ideally has some international experience. Looking for someone who can diplomatically challenge our client on the status quo to bring forth optimal results.
Responsibilities:
Plan
Work with Solutions Marketing team to ensure a solid understanding of the business goals, key initiatives/programs, thought/practice leadership stories, product launches, market situation and trends, customer personas and analysis, marketing objectives and GTM strategy (share of wallet, mindshare, emerging vs mature market, etc.)
Collaborate with Consumer Marketing team to gain a strong understanding of customer insights, customer personas and buying behavior and how this affects all points of the customer journey
Create a marketing communications brief, based on the above, that also includes marcom goals, objectives, detailed audience profile including current and desired perception and pain points
Ensure topic and messaging alignment on thought leadership, practice leadership (current trend stories) and value selling (product launches and promotions) up and down segments as well as across segments
Work with Enterprise Marcom to identify opportunities for story or product convergence across enterprise and consumer segments
Work with theater leads, functional experts (PR, Social, Digital, etc.), solutions marketing and agency to inform the communication vehicles by customer journey
Work with solutions marketing to identify metrics
Ensure content development budget is weighted appropriately across the customer journey
Create
Create content aligning with customer journeys to reach audiences through the right marcom vehicle/channel- Create global content asset packages and playbook for theatres and countries to leverage including assets, messaging, recommended activities mix and timing. Note: Theatres are responsible for the actual execution of the activities.
Maintain accurate library of all global assets to optimize sharing (via Kapost) and communicate updates frequently
Consider theatre-specific initiatives that could be leveraged globally
Measure
Identify key measurements of success and modify programs accordingly
Work with Solutions Marketing to identify external metrics to track
Collaborate with theatre leads to ensure metrics are in place and are being tracked
Measure internal content usage by tracking what global materials are being localized
Global Marcom to roll-up metrics to assess efficacy, need for mid-stream changes, and impact to future content/activity
Skills:
3-5 years' experience creating and executing consumer content marketing communications strategies and plans, for at least one technology company.
Proven B2C, commercial, customer or segment marketing knowledge: Customer journeys, messaging matrix and communications vehicle/marcom mix. Must have the ability to determine the right materials, using the right vehicle, at the right point in the customer journey.
Strong writing/editing experience required
Ability to collaborate and build consensus among global teams
Proven knowledge of consumer sales channels (Amazon, Best Buy, Verizon, etc.) Must be able to add strategic value to conversations based on your consumer knowledge.
Vendor and budget management experience
Ability to manage high profile projects and provide quantifiable reporting. Hands on experience with Kapost or similar content marketing platform required.
Excellent communication skills, both written and verbal. Strong eye for good design and governance over voice and tone and brand guidelines.
Strong organizational skills
Proficiency with the Microsoft Office Suite
Bachelor's Degree in Marketing, Business or equivalent
RATE: D.O.E., as w2 employee of Crawford Group (benefits available)
LOCATION: Fully onsite at clients' office in Santa Cruz, CA. No phone calls, please. Local, Bay area candidates only please
HOURS/DURATION: Full time consulting, early June/ no later than July 1, 2016 - ongoing
Interested? Apply online and upload your resume in MS Word format
As a global company with multiple theaters and in-country marketing teams: Americas (which includes the US), Asia Pacific/Middle East, Europe/Africa, this global position would include understanding and considering the needs of the theater and local teams to ensure their voice is heard and reflected in the integrated marketing communications.
The right candidate has worked for a consumer focused tech company, is a strong content marketer and ideally has some international experience. Looking for someone who can diplomatically challenge our client on the status quo to bring forth optimal results.
Responsibilities:
Plan
Work with Solutions Marketing team to ensure a solid understanding of the business goals, key initiatives/programs, thought/practice leadership stories, product launches, market situation and trends, customer personas and analysis, marketing objectives and GTM strategy (share of wallet, mindshare, emerging vs mature market, etc.)
Collaborate with Consumer Marketing team to gain a strong understanding of customer insights, customer personas and buying behavior and how this affects all points of the customer journey
Create a marketing communications brief, based on the above, that also includes marcom goals, objectives, detailed audience profile including current and desired perception and pain points
Ensure topic and messaging alignment on thought leadership, practice leadership (current trend stories) and value selling (product launches and promotions) up and down segments as well as across segments
Work with Enterprise Marcom to identify opportunities for story or product convergence across enterprise and consumer segments
Work with theater leads, functional experts (PR, Social, Digital, etc.), solutions marketing and agency to inform the communication vehicles by customer journey
Work with solutions marketing to identify metrics
Ensure content development budget is weighted appropriately across the customer journey
Create
Create content aligning with customer journeys to reach audiences through the right marcom vehicle/channel- Create global content asset packages and playbook for theatres and countries to leverage including assets, messaging, recommended activities mix and timing. Note: Theatres are responsible for the actual execution of the activities.
Maintain accurate library of all global assets to optimize sharing (via Kapost) and communicate updates frequently
Consider theatre-specific initiatives that could be leveraged globally
Measure
Identify key measurements of success and modify programs accordingly
Work with Solutions Marketing to identify external metrics to track
Collaborate with theatre leads to ensure metrics are in place and are being tracked
Measure internal content usage by tracking what global materials are being localized
Global Marcom to roll-up metrics to assess efficacy, need for mid-stream changes, and impact to future content/activity
Skills:
3-5 years' experience creating and executing consumer content marketing communications strategies and plans, for at least one technology company.
Proven B2C, commercial, customer or segment marketing knowledge: Customer journeys, messaging matrix and communications vehicle/marcom mix. Must have the ability to determine the right materials, using the right vehicle, at the right point in the customer journey.
Strong writing/editing experience required
Ability to collaborate and build consensus among global teams
Proven knowledge of consumer sales channels (Amazon, Best Buy, Verizon, etc.) Must be able to add strategic value to conversations based on your consumer knowledge.
Vendor and budget management experience
Ability to manage high profile projects and provide quantifiable reporting. Hands on experience with Kapost or similar content marketing platform required.
Excellent communication skills, both written and verbal. Strong eye for good design and governance over voice and tone and brand guidelines.
Strong organizational skills
Proficiency with the Microsoft Office Suite
Bachelor's Degree in Marketing, Business or equivalent
RATE: D.O.E., as w2 employee of Crawford Group (benefits available)
LOCATION: Fully onsite at clients' office in Santa Cruz, CA. No phone calls, please. Local, Bay area candidates only please
HOURS/DURATION: Full time consulting, early June/ no later than July 1, 2016 - ongoing
Interested? Apply online and upload your resume in MS Word format
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