Please direct your responses to: info@partner-path.com
This is a local associate position (1-3 years experience) in our Mountain View offices. The ideal candidate will have a strong track record of accomplishments in marketing, particularly in a services firm. Your candidacy will leap to the top if you´ve also got a strong track record of success in a high tech channels and alliances marketing.
Overview: We´re looking for a marketing rock star to help manage our marketing efforts for both our consulting services and partner automation offerings. If you are good at seeing the big picture and are passionate about marketing, this may be the job for you.
Responsibilities:
Develop and execute comprehensive quarterly marketing communications plans and calendars
Build and maintain schedules and budget and meet or exceed acquisition and awareness goals
Create and communicate compelling value propositions for the target audience (IT Channels and Alliance Professionals)
Develop content to maintain thought leadership position, brand awareness and drive interest, including collateral development (online & print)
Create innovative website and email marketing campaigns to generate leads/ demand to provide a steady pipeline of qualified leads
Identify and pursue PR opportunities to build company awareness including speaking opportunities / events and editorial placements
Execute and innovate on existing lead generation and awareness efforts:
- Email marketing campaigns
- Website asset registration process
- Pay-per-click advertising campaigns (PPC)
- Search Engine Optimization and Management (SEM)
- Analyze and disseminate campaign results, evaluating effectiveness and ROI
Requirements:
Located in the San Francisco Bay Area
Analytical thinking and proactivity
Collaboration and mutual endeavor for success
Effective written and verbal communication
Knowledge of/Experience with:
Microsoft Office
Social media (WordPress, Twitter, DailyMotion, etc.)
Basic HTML and Dreamweaver
Email deployment and ExactTarget
Audio/video formats and Adobe Creative Suite
Salesforce.com
About Us:
We love Philly cheese steaks, sushi, great PowerPoint decks, weaving a compelling story, live music, innovative problem solving, and delighting clients.
PartnerPath is a partnering development firm based in Silicon Valley, California, wholly dedicated to helping companies elevate the impact of partnering. We achieve this by effectively designing, implementing, and automating channel and alliance models. Our clients entrust us to formulate growth strategies, build route-to-market models, perform competitive benchmarks, design partner programs, facilitate partner advisory councils, and provide experts for channel management and program execution. Our modular automation suite provides our clients a best-in-class partner portal and partner automation system. For more information, visit us at www.partner-path.com
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