Please direct your responses to: jcones@guidewire.om
Manager, Services Marketing
Foster City, CA
Guidewire is seeking an experienced outbound services marketing manager to join the product marketing team. The marketer who fills this role will drive the strategy and execution of Guidewire marketing of services within the Property Casualty insurance industry. This person will work closely with our services organization to define our approach to services marketing, helping to identify and prioritize opportunities to build momentum for our existing and new services offerings.
The services marketing manager creates tailored value propositions, positioning, and messaging; generates core services, sales and marketing materials; and helps represent services to the market. The position requires someone who is experienced at and enjoys building stakeholder support across executives, peers, and internal customers while driving an external message and voice for our services offerings. The successful services marketer will be hands-on, able to create compelling messages, and self-sufficient in preparing content, collateral, and presentations. You will partner broadly within marketing, sales, sales enablement and most of all services to help drive awareness and demand, and will be a critical source for market and competitive intelligence.
The successful candidate will possess the strategic marketing skills to understand customer needs and motivations, to develop and deliver new ways of thinking about our services, and be a team player who can rally colleagues and customers to think creatively and consistently about our services offerings and brand.
The Role
�Responsibility for owning, driving and delivering positioning strategies, materials, and thought leadership for Guidewire services.
�Perform market research to understand and effectively communicate market dynamics and customer needs including sizing/segmentation, buying patterns, market requirements, and competitive landscape.
�Develop, tailor, and deliver core positioning, solution and services messaging, thought leadership and customer stories across all media (presentations, collateral, white papers, web content, case studies, data sheets, blogs and whiteboards) to support sales efforts, services communications, demand gen efforts, and outbound communication.
�Collaborate with services leadership, services education and training, and sales enablement to prioritize services, sales and partner needs in the space, deliver core messaging and presentations, deliver and support necessary services and sales tools and deal escalations.
�Support corporate and customer marketing efforts and campaigns, including: demand gen campaigns, event and conference speaking, customer / prospect activities, testimonials, web / blog content.
�Work closely with services to help bring the voice of the market and customer to new solution definition and documentation.
�Interact and influence key stakeholders at all levels, coordinating activities and ensure a collaborative and integrated approach across the company including global services organizations.
�Be a strong advocate and thought leader for Guidewire�s services and products in industry forums/events, AR activities, webinars, etc.
The Candidate
�Must have a proven ability to build relationships and influence individuals and teams that are peers, executives, and internal customers with Guidewire teams around the globe. People in all teams must have a respect for the decisions that the successful candidate makes.
�Experience building, driving and executing strategy across multiple regions.
�Proven track record of successful positioning work, content generation, and product / services marketing, participating in industry events and working with key analysts and media
�Objectivity and openness to others��� views and continuously builds a positive culture, defaults to team work style and collaborative information sharing.
�Excellent skills and talent for communications in all forms and media - spoken, written, visual, presentations, websites, social media, video; formal and informal.
�5-7 years of related product marketing and/or services marketing experience.
�Experience with package software implementation and development methodologies preferred; Enterprise software or technology consulting experience a plus.
�Bachelor�s degree in business, marketing or related field; MBA is a plus.
�Willingness to travel up to 25% of time.
For consideration email your resume to jcones@guidewire.com
Manager, Services Marketing
Foster City, CA
Guidewire is seeking an experienced outbound services marketing manager to join the product marketing team. The marketer who fills this role will drive the strategy and execution of Guidewire marketing of services within the Property Casualty insurance industry. This person will work closely with our services organization to define our approach to services marketing, helping to identify and prioritize opportunities to build momentum for our existing and new services offerings.
The services marketing manager creates tailored value propositions, positioning, and messaging; generates core services, sales and marketing materials; and helps represent services to the market. The position requires someone who is experienced at and enjoys building stakeholder support across executives, peers, and internal customers while driving an external message and voice for our services offerings. The successful services marketer will be hands-on, able to create compelling messages, and self-sufficient in preparing content, collateral, and presentations. You will partner broadly within marketing, sales, sales enablement and most of all services to help drive awareness and demand, and will be a critical source for market and competitive intelligence.
The successful candidate will possess the strategic marketing skills to understand customer needs and motivations, to develop and deliver new ways of thinking about our services, and be a team player who can rally colleagues and customers to think creatively and consistently about our services offerings and brand.
The Role
�Responsibility for owning, driving and delivering positioning strategies, materials, and thought leadership for Guidewire services.
�Perform market research to understand and effectively communicate market dynamics and customer needs including sizing/segmentation, buying patterns, market requirements, and competitive landscape.
�Develop, tailor, and deliver core positioning, solution and services messaging, thought leadership and customer stories across all media (presentations, collateral, white papers, web content, case studies, data sheets, blogs and whiteboards) to support sales efforts, services communications, demand gen efforts, and outbound communication.
�Collaborate with services leadership, services education and training, and sales enablement to prioritize services, sales and partner needs in the space, deliver core messaging and presentations, deliver and support necessary services and sales tools and deal escalations.
�Support corporate and customer marketing efforts and campaigns, including: demand gen campaigns, event and conference speaking, customer / prospect activities, testimonials, web / blog content.
�Work closely with services to help bring the voice of the market and customer to new solution definition and documentation.
�Interact and influence key stakeholders at all levels, coordinating activities and ensure a collaborative and integrated approach across the company including global services organizations.
�Be a strong advocate and thought leader for Guidewire�s services and products in industry forums/events, AR activities, webinars, etc.
The Candidate
�Must have a proven ability to build relationships and influence individuals and teams that are peers, executives, and internal customers with Guidewire teams around the globe. People in all teams must have a respect for the decisions that the successful candidate makes.
�Experience building, driving and executing strategy across multiple regions.
�Proven track record of successful positioning work, content generation, and product / services marketing, participating in industry events and working with key analysts and media
�Objectivity and openness to others��� views and continuously builds a positive culture, defaults to team work style and collaborative information sharing.
�Excellent skills and talent for communications in all forms and media - spoken, written, visual, presentations, websites, social media, video; formal and informal.
�5-7 years of related product marketing and/or services marketing experience.
�Experience with package software implementation and development methodologies preferred; Enterprise software or technology consulting experience a plus.
�Bachelor�s degree in business, marketing or related field; MBA is a plus.
�Willingness to travel up to 25% of time.
For consideration email your resume to jcones@guidewire.com
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