Please direct your responses to: jobs@thesagegroup.com
The Sage Group is looking for a Marketing Automation Manager to work with our client, an enterprise networking vendor in the South Bay. The Marketing Automation Manager will work with global marketing team members as well as data vendors to optimize the quality, integrity and availability of customer and prospect data to feed and accelerate marketing and sales revenue programs. The ideal candidate is a hands-on senior individual contributor who can see the big picture and effectively take projects from concept to implementation, while working effectively across multiple disciplines and regions.
Responsibilities
Develop and implement the global marketing database strategy with the goal of improving the support of demand generation across multiple routes to market (global, regional and vertical marketing efforts)
Manage prospect and customer data within the global marketing automation platform (Marketo) according to marketing principles and best practices:
Manage data flows in and out of the system (including integration with SFDC)
Develop and maintain ongoing data quality and hygiene processes
Build and implement database heath scorecard / reporting designed to identify issues and gaps
Lead efforts to standardize and normalize customer and prospect data collected in multiple systems and across multiple points in the sales cycle
Manage efforts to acquire external data that will enrich the database based on various go-to-market segmentation requirements
Serve as the company's contact data acquisition best-practice consultant, developing and managing relationships with global vendors and contractors
Train and motivate worldwide marketing teams to improve the adoption of best practices in data management and segmentation
Serve as the Data Steward for marketing data and act as a liaison to Sales Operations and IT for various marketing data related projects
Qualifications Experience
7+ years' experience in B2B marketing data management / demand generation environment, including 2-4 years of experience with Marketing Automation tools; previous, hands-on experience with Marketo and Saleforce.com is highly desired
Track record of success in planning and executing data improvement strategies to meet demand generation and revenue goals
Knowledge of best practices in data management and quality
3+ years' experience working in a global role coordinating and aligning work in multi-national environment.
Strong project management and planning skills to manage multiple projects simultaneously for seamless execution
Ideal candidate will be flexible and have the ability to think/act strategically as well as roll up their sleeves and work as an individual contributor to meet goals
Strong communication and writing skills
Extensive experience in working with sales, sales operations, marketing, and IT teams in developing and implementing processes, business requirements, and systems
Develop and implement the global marketing database strategy with the goal of improving the support of demand generation across multiple routes to market (global, regional and vertical marketing efforts)
Manage prospect and customer data within the global marketing automation platform (Marketo) according to marketing principles and best practices:
Manage data flows in and out of the system (including integration with SFDC)
Develop and maintain ongoing data quality and hygiene processes
Build and implement database heath scorecard / reporting designed to identify issues and gaps
Lead efforts to standardize and normalize customer and prospect data collected in multiple systems and across multiple points in the sales cycle
Manage efforts to acquire external data that will enrich the database based on various go-to-market segmentation requirements
Serve as the company's contact data acquisition best-practice consultant, developing and managing relationships with global vendors and contractors
Train and motivate worldwide marketing teams to improve the adoption of best practices in data management and segmentation
Serve as the Data Steward for marketing data and act as a liaison to Sales Operations and IT for various marketing data related projects
Qualifications Experience
7+ years' experience in B2B marketing data management / demand generation environment, including 2-4 years of experience with Marketing Automation tools; previous, hands-on experience with Marketo and Saleforce.com is highly desired
Track record of success in planning and executing data improvement strategies to meet demand generation and revenue goals
Knowledge of best practices in data management and quality
3+ years' experience working in a global role coordinating and aligning work in multi-national environment.
Strong project management and planning skills to manage multiple projects simultaneously for seamless execution
Ideal candidate will be flexible and have the ability to think/act strategically as well as roll up their sleeves and work as an individual contributor to meet goals
Strong communication and writing skills
Extensive experience in working with sales, sales operations, marketing, and IT teams in developing and implementing processes, business requirements, and systems
Start: ASAP
Timing: 40 hrs week; ~6 months
Location: Sunnyvale
Location: Sunnyvale
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