Please direct your responses to: http://tinyurl.com/Working-With-CrawfordGroup
Crawford Group (www.crawfordgroup.com) is seeking a Program Marketing Manager for a project-based assignment with our technology client located in Mountain View, CA. Reporting to the Director of Global Marketing Communications, the Program Marketing Manager will lead marketing campaigns for key Enterprise product launch activities and programs for our client, focusing on Cyber and Information Security. The Program Marketing Manager Consultant will activate and execute "rapid response" marketing communications deliverables (web, social, digital) within 24-48 of emerging cyber threats, as needed.
The ideal consultant is adept at creating integrated and holistic digital demand generation programs for product launches. Must excel at working in a fast paced environment and with a highly-engaged, cross-functional team to develop, communicate and deliver holistic global marketing programs for regional execution.
Specific Responsibilities:
Manage core product launch program development as well as rapid response coordination. During core product launches: create the marketing plans, ensure messaging and positioning align with digital assets that regions can effectively implement
Build digital plans, assets and demand generation contact strategy along the buyer journey via digital, web properties and platforms
Ensure Product launch programs align with global and regional marketing priorities and needs, for both end users, and to/through channel partners
Execute launch program and rapid response asset development and production, utilizing messaging strategy from internal stakeholders
Coordinate and drive development of all integrated assets
Partner closely with global agencies of record to ensure delivery of assets on-time and on-budget
With global rapid responses, drive program with tight coordination with PMM and other teams, providing support in real-time activation-- sometimes as quickly as a few hours from the alert
Collaborate with GEOs on rapid response to ensure all programs are captured consistently and archived for future reference
Track all assets and details, responsible for accurate communication to all stakeholders
Skills:
5+ years' experience project managing integrated marketing communications programs in the high tech sector, including at least one enterprise internet security company
Prior experience in internet security or mobile enterprise technologies strongly preferred
Experience creating integrated and holistic digital demand generation programs for product launches
Proven expertise creating holistic digital plans for and overseeing the delivery of global marcom campaigns and programs
Ability to proactively communicate to all audiences in a clear, timely, effective and persuasive manner
Ability to prioritize and juggle simultaneous projects in a fast-paced, cross-functional environment
BA/BS marketing, communications, business or equivalent
Rate: D.O.E, as a w-2 employee of Crawford Communications Group
Location: 100% onsite at client's headquarters in Mountain View, CA. No phone calls please. Local Bay Area candidates only.
Hours/duration: FT, October 20, 2014 to December 31, 2014.
Interested? Apply online and upload your resume in MS Word format to:
http://tinyurl.com/Working-With-CrawfordGroup
The ideal consultant is adept at creating integrated and holistic digital demand generation programs for product launches. Must excel at working in a fast paced environment and with a highly-engaged, cross-functional team to develop, communicate and deliver holistic global marketing programs for regional execution.
Specific Responsibilities:
Manage core product launch program development as well as rapid response coordination. During core product launches: create the marketing plans, ensure messaging and positioning align with digital assets that regions can effectively implement
Build digital plans, assets and demand generation contact strategy along the buyer journey via digital, web properties and platforms
Ensure Product launch programs align with global and regional marketing priorities and needs, for both end users, and to/through channel partners
Execute launch program and rapid response asset development and production, utilizing messaging strategy from internal stakeholders
Coordinate and drive development of all integrated assets
Partner closely with global agencies of record to ensure delivery of assets on-time and on-budget
With global rapid responses, drive program with tight coordination with PMM and other teams, providing support in real-time activation-- sometimes as quickly as a few hours from the alert
Collaborate with GEOs on rapid response to ensure all programs are captured consistently and archived for future reference
Track all assets and details, responsible for accurate communication to all stakeholders
Skills:
5+ years' experience project managing integrated marketing communications programs in the high tech sector, including at least one enterprise internet security company
Prior experience in internet security or mobile enterprise technologies strongly preferred
Experience creating integrated and holistic digital demand generation programs for product launches
Proven expertise creating holistic digital plans for and overseeing the delivery of global marcom campaigns and programs
Ability to proactively communicate to all audiences in a clear, timely, effective and persuasive manner
Ability to prioritize and juggle simultaneous projects in a fast-paced, cross-functional environment
BA/BS marketing, communications, business or equivalent
Rate: D.O.E, as a w-2 employee of Crawford Communications Group
Location: 100% onsite at client's headquarters in Mountain View, CA. No phone calls please. Local Bay Area candidates only.
Hours/duration: FT, October 20, 2014 to December 31, 2014.
Interested? Apply online and upload your resume in MS Word format to:
http://tinyurl.com/Working-With-CrawfordGroup
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