Please direct your responses to: ewalcott-ayers@thesagegroup.com
The Sage Group is looking for a SEM/Online Marketing Consultant to work for a large financial services company in San Francisco, CA. This individual will manage and execute SEM and digital advertising campaigns to support various lines of business with their marketing plans.
CONTR: SEM/Online Marketing Consultant - 5574
Responsibilities include:
- Develop and execute SEM and display advertising campaigns in partnership with lines of business.
- Partner with the digital agency on the ongoing execution and optimization of paid search campaigns.
- Develop ad copy, landing page creative (including authoring creative briefs, managing creative development and approval, and planning and executing tests).
- Produce ongoing performance forecasts, impact studies, and spending data, and share findings and recommendations with the team.
- Review campaign performance and work with the agency to optimize as necessary.
- Partner with the analytics team to investigate tracking and reporting issues and to develop on-going performance forecasts and "what if" spending analyses.
- Analyze tests and share results and implications with key constituencies.
- Investigate, plan, and execute net new search campaigns for additional lines of business: develop business cases and forecast potential costs and business results, develop keyword, ad copy, and - landing page creative and testing strategy.
Skills Required:
- 5+ years experience in online marketing with hands-on experience managing digital advertising campaigns including paid search and display advertising
- Exceptional quantitative skills including a deep understanding of how and what campaign data can be used to drive tangible business results, and experience in forecasting campaign performance
- Proven ability to work with a digital advertising/search agency to plan, execute and optimize marketing campaigns
- Solid understanding and experience in online display media
- Great presentation skills and the ability to communicate a complex set of concepts and data clearly via PowerPoint deck and live presentation
- Ability to learn and adapt to structured business processes and systems
- Strong detail and results-orientation
- Demonstrated ability to work both independently and collaboratively with partners inside and outside the organization
- Outstanding interpersonal skills with natural ability to influence and ability to thrive in a dynamic and complex work environment
Timing: 6+ months, 40 hrs
Start: ASAP
Location: San Francisco, CA
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