Please direct your responses to: awhitehurst@thesagegroup.com
The Sage Group is seeking a Digital Director to work for a leading natural CPG cleaning company in San Francisco, CA. This person will own the company's online footprint, overseeing all touch points including e-commerce, online marketing, social media and retail digital co-marketing.
Digital Director - 5594
Responsibilities include:
- Oversee and develop roadmap for ecosystem of digital strategy and ecommerce experience.
- Manage all online marketing: including SEM, social media strategy, e-mail marketing, online advertising and online promotions.
- Partner with the social media manager and drive aspects of the platform including social engagement, Facebook advertising, retail integration and developing beta test for new programs.
- Build global capabilities to establish a consistent online and social media approach to multiple markets in Europe and Asia.
- Partner with the customer marketing team and key retailers to develop and manage digital and social media co-marketing programs to demonstrate strong ROIs to build for future investment.
- Re-think and renovate websites to meet evolving needs based on data and insights. Review traffic reports, digital trends, and competitive websites, and liaise with appropriate internal teams to identify ways to improve web presence.
- Build an analytical framework that measures and tracks performance across channel. Present weekly reports along with insights and recommendations to broader team.
Skills Required:
- 10+ years of experience in devising online marketing strategies to deliver value as part of an integrated communications mix, ideally within CPG companies
- demonstrated expertise of online tools & techniques and developing creative solutions for SEO, social media strategy, media partnerships, online advertising and website development
- Great leadership and collaboration skills in order to build out a talented online team and drive great integration between marketing, creative, sales and international country managers
- Fluent in online campaign strategy, engagement and optimization and possesses an understanding of web analytics and ecommerce
Timing: Temp to perm
Start: ASAP
Location: San Francisco, CA
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