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TITLE: Customer Marketing Manager
DEPARTMENT: Marketing
REPORTS TO: Head of Customer Marketing
FLSA: Exempt
Position Summary
Customer Marketing Manager must be efficient, versatile, and task oriented. Mandatory job requirements include the following:
Essential Duties and Responsibilities
• Develop business cases/briefs to drive new CRM initiatives that improve KPI's
• Implement Marketing and Product strategies including developing business requirements and working with cross-functional teams to deliver
• Day to day project management of key CRM activities
• Create and manage marketing communication across various channels, such as new print collateral, marketing website changes, e-mails, SMS, etc.
• Understand and drive analysis/research necessary to support new marketing initiatives including historical MIS, competitive benchmarking and customer feedback
• Manage 3rd party relationships as necessary (such as cash load networks, loyalty management relationships, etc.)
• Responsible for working with the Analytics team to understand performance of initiatives and report against control/expectations
• Ensure CRM processes drive a consistent, good customer experience
• Think creatively to produce new ideas and design concepts.
• Contribute innovative ideas and design artwork to the Marketing department.
Other Duties & Responsibilities
• Perform other duties as assigned.
Minimum Qualifications (Education, Experience, Skills)
• Bachelor degree from an accredited college or university; advanced Marketing degree or MBA preferred
• Excellent interpersonal skills including strong verbal, listening, and written communication.
• Self-motivated with the ability to handle multiple ongoing projects in a fast-paced team environment.
• Strong marketing experience in developing and executing new products/processes and campaigns, with customer marketing experience preferred
• Analytical thinking and problem solving
• Ability to work independently on projects and also collaborate as a strong team member.
• Excellent attention to detail
• Flexible and adaptable to changes.
• Ability to operate under pressure and meet or exceed deadlines.
• Excellent project management skills.
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