Please direct your responses to: Darianpatchin@redbirdlearning.com
(We are located in San Mateo, CA. Local candidates only and no recruiters please.)
***Please include a cover letter summarizing why you are a great candidate as well as your resume to Darianpatchin@redbirdlearning.com.***
Redbird Advanced Learning is recruiting for the role of Social Media and Community Manager in its education technology business unit based in San Mateo, CA. Reporting to the Director of Marketing, the Social Media and Community Manager brings to life our yet-to-launch voice in social media. This role is responsible for the development of social media strategies, editorial calendars and tactical plans, ensuring that all social media messages, measurement and content are relevant to our target audiences and brand efforts. This includes implementation across current and emerging social media communities - in particular company website, blog, Facebook, Twitter, Google+, YouTube, Tumblr - and future communities on other platforms, i.e. Instagram, Pinterest etc.
This role, working closely with the marketing and support teams, will engage parents (and students) in our social communities leading to increased customer acquisition, loyalty and retention.
Responsibilities will include, but not be limited to, the following:
Develop and manage social media strategies
The role may include managing outside contractors as well as internal content creators
Develop new content as well as curate, repurpose and distribute existing content via social channels
Network with our community members and identify community leaders. Train and empower community leaders to participate on a more significant engagement level.
Collaborate with communications/marketing/digital teams ensuring that community strategy supports overall brand goals and objectives
Work closely with marketing team to identify and implement opportunities and creative solutions for growing our online communities
Create monthly social/editorial calendar and work with marketing, PR, support and education teams to incorporate and integrate content
Find and utilize new social media tools and practices
Develop and maintain social media training resources, guidelines and policies
Drive best practices for consumer response and look for ways to convert inquiring consumers into customers
Escalate issues to support team as they arise and work with team to resolve
Assist with the creation of feedback loops between the Marketing team to share, monitor and measure the success of community engagement, gather insights from social media management tools and analytics and use data to educate team and inform future activity
Identify and report on community trends to internal team on regular basis
Promote and evangelize community activities internally
Monitor discussions and trends within the community, identify and report conversation or usage trends, and advise on potential opportunities
Desired Skills and Experience
Bachelor's Degree (B.A./B.S.) in a related field
Experience in the education sector strongly preferred
An affinity for the excitement and challenge of working in a startup environment
Minimum of 3 years — social media and community management experience
Actively participates in a wide variety of social media activities such as blogging, community development and management, social bookmarking, commenting, etc.
Ability to produce community management guidelines and docs
Experience with social media management tools and comfort with measurement and analytics
Understanding of popular social networks - design, functionality, users
Excellent communication skills and experience writing for the web; familiarity with addressing a savvy online audience is a plus
Team player, able to work well and efficiently with cross functional teams
Strong computer skills with working knowledge of PC applications (MS Word, Excel,
PowerPoint, Internet, Microsoft Outlook), as well as an strong understanding of social media platforms (Facebook, Twitter, LinkedIn, YouTube, etc.) and content management systems used to post, track and measure social media efforts.
***Please include a cover letter summarizing why you are a great candidate as well as your resume to Darianpatchin@redbirdlearning.com.***
Redbird Advanced Learning is harnessing the power of advanced technology to redefine education for K-12. We're building a great organization and world-class solutions that deliver amazing experiences for students, educators and parents. And we're just getting started.
In compliance with the Americans with Disabilities Act Amendment Act (ADAAA), if you have a disability and would like to request an accommodation in order to apply for a position, please call (650) 779-5100 ext. 138, during the following business hours, Monday -- Friday, 12pm - 4pm PST.
We are an Equal Employment Opportunity Employer and is committed to recruit, employ, and promote personnel without regard to race, color, sex, creed, age, religion, marital status or national origin, in compliance with all Federal and State legislation and regulation pertaining to non-discrimination. The Company does not discriminate on the basis of disability or veteran status or other characteristic protected by law. We are a drug free workplace.
(We are located in San Mateo, CA. Local candidates only and no recruiters please.)
***Please include a cover letter summarizing why you are a great candidate as well as your resume to Darianpatchin@redbirdlearning.com.***
Redbird Advanced Learning is recruiting for the role of Social Media and Community Manager in its education technology business unit based in San Mateo, CA. Reporting to the Director of Marketing, the Social Media and Community Manager brings to life our yet-to-launch voice in social media. This role is responsible for the development of social media strategies, editorial calendars and tactical plans, ensuring that all social media messages, measurement and content are relevant to our target audiences and brand efforts. This includes implementation across current and emerging social media communities - in particular company website, blog, Facebook, Twitter, Google+, YouTube, Tumblr - and future communities on other platforms, i.e. Instagram, Pinterest etc.
This role, working closely with the marketing and support teams, will engage parents (and students) in our social communities leading to increased customer acquisition, loyalty and retention.
Responsibilities will include, but not be limited to, the following:
Develop and manage social media strategies
The role may include managing outside contractors as well as internal content creators
Develop new content as well as curate, repurpose and distribute existing content via social channels
Network with our community members and identify community leaders. Train and empower community leaders to participate on a more significant engagement level.
Collaborate with communications/marketing/digital teams ensuring that community strategy supports overall brand goals and objectives
Work closely with marketing team to identify and implement opportunities and creative solutions for growing our online communities
Create monthly social/editorial calendar and work with marketing, PR, support and education teams to incorporate and integrate content
Find and utilize new social media tools and practices
Develop and maintain social media training resources, guidelines and policies
Drive best practices for consumer response and look for ways to convert inquiring consumers into customers
Escalate issues to support team as they arise and work with team to resolve
Assist with the creation of feedback loops between the Marketing team to share, monitor and measure the success of community engagement, gather insights from social media management tools and analytics and use data to educate team and inform future activity
Identify and report on community trends to internal team on regular basis
Promote and evangelize community activities internally
Monitor discussions and trends within the community, identify and report conversation or usage trends, and advise on potential opportunities
Desired Skills and Experience
Bachelor's Degree (B.A./B.S.) in a related field
Experience in the education sector strongly preferred
An affinity for the excitement and challenge of working in a startup environment
Minimum of 3 years — social media and community management experience
Actively participates in a wide variety of social media activities such as blogging, community development and management, social bookmarking, commenting, etc.
Ability to produce community management guidelines and docs
Experience with social media management tools and comfort with measurement and analytics
Understanding of popular social networks - design, functionality, users
Excellent communication skills and experience writing for the web; familiarity with addressing a savvy online audience is a plus
Team player, able to work well and efficiently with cross functional teams
Strong computer skills with working knowledge of PC applications (MS Word, Excel,
PowerPoint, Internet, Microsoft Outlook), as well as an strong understanding of social media platforms (Facebook, Twitter, LinkedIn, YouTube, etc.) and content management systems used to post, track and measure social media efforts.
***Please include a cover letter summarizing why you are a great candidate as well as your resume to Darianpatchin@redbirdlearning.com.***
Redbird Advanced Learning is harnessing the power of advanced technology to redefine education for K-12. We're building a great organization and world-class solutions that deliver amazing experiences for students, educators and parents. And we're just getting started.
In compliance with the Americans with Disabilities Act Amendment Act (ADAAA), if you have a disability and would like to request an accommodation in order to apply for a position, please call (650) 779-5100 ext. 138, during the following business hours, Monday -- Friday, 12pm - 4pm PST.
We are an Equal Employment Opportunity Employer and is committed to recruit, employ, and promote personnel without regard to race, color, sex, creed, age, religion, marital status or national origin, in compliance with all Federal and State legislation and regulation pertaining to non-discrimination. The Company does not discriminate on the basis of disability or veteran status or other characteristic protected by law. We are a drug free workplace.
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