Please direct your responses to: LSCULLY@WIDEORBIT.COM
About WideOrbit:
WideOrbit is the leading provider of advertising management software for large Media companies. WideOrbit's comprehensive product line helps clients manage the entire workflow of advertising sales, from placement and optimization through to invoicing across multiple media, including broadcast television and radio, media networks, digital and mobile. More than 3,000 stations and networks around the globe operate on our core Traffic software, and more than 3,200 radio stations are powered by our radio automation platforms. Major media companies (ABC, NBC, CW, FOX) use WideOrbit software to deliver nearly 5 billion ad impressions per day and manage more than $30 billion in annual advertising revenue. WideOrbit is a fast growing, profitable company that is funded by world class Venture Capital firms, Khosla Ventures, Mayfield Fund, Hearst Ventures and Greycroft Partners.
Job Description:
WideOrbit is looking for an outstanding marketing professional who can help us drive sales and increase brand and market awareness. The Director of Corporate Marketing will be responsible for developing and executing highly effective demand generation initiatives, managing corporate and product brand marketing initiatives, and leading cross-functional teams in the development of corporate and product messaging and content to support these programs. This key position will report to the head of Corporate Marketing and Communications and will work closely with Sales, Product Marketing, Product Management and the rest of the corporate marketing team. The right person for the job must be strategic, highly creative, a strong leader, an excellent writer and possess the ability to take a program from conception to execution and evaluation against qualitative and quantitative strategic objectives.
Here is what you'll be doing:
• Develop and execute strategic marketing initiatives that drive pipeline for Sales and promote customer loyalty and renewals, which may include online and offline direct marketing, print and online advertising, social media, content marketing, events and webinars
• Work collaboratively Sales and Product Marketing to position products, establish demand generation goals, strategies and tactics
• Work with PR to develop an effective integrated communications plan that supports marketing initiatives
• Lead cross-functional teams to develop and deliver customer programs and campaigns that boost client loyalty and satisfaction, as well as support the customer renewal process
• Create compelling messaging and content for use in marketing campaigns, advertising, online content and sales tools
• Work cross-departmentally to develop, deliver and maintain effective marketing materials and sales tools
• Oversee websites and online presence, including social media and blogs, to ensure that they are optimized and contain compelling and current content
• Implement an effective and ongoing SEO strategy
• Monitor, analyze, optimize and report program and campaign performance
• Coordinate with system administrators to manage and maintain data integrity
• Manage marketing budget and spend
Here is what we're looking for:
• 10+ years high tech marketing experience
• Established track record of developing and executing successful marketing initiatives that include online and offline direct marketing, print and online advertising, customer loyalty programs, content marketing, social media, webinars and events
• Outstanding creative writing and messaging skills
• Ability to lead cross-functional teams to develop lead gen strategies, programs, content and tools to help drive and support sales
• Strong communication and presentation skills (verbal and written)
• Strong organizational and project management skills
• Demonstrated experience managing, motivating and growing teams
• Experience with Salesforce.com and marketing automation systems required
• BA/BS degree or higher, preferably in Marketing or Communications field
• Knowledge of media and broadcast television industries or digital ad technologies a plus
Location:
This position will be based in our San Francisco headquarters located in Levi Plaza. Ability to telecommute 10-20%.
Compensation, Benefits and Perks:
Besides a competitive salary and great work environment, here are some of our additional benefits and perks:
Health insurance, options, sabbatical leaves, great vacation package, work/life balance, life event benefits, casual work attire, snacks and coffee in the café, and plenty of opportunities to grow!
To Apply:
Please apply online at http://www.wideorbit.com/careers/.
WideOrbit is an Equal Opportunity Employer and hires are made without regard to any individual's race, age, color, national origin, ancestry, disability, veteran status, religion, marital status or domestic partnership; pregnancy, childbirth or related medical conditions; other medical conditions or genetic characteristic; sexual orientation, gender, gender identity or transgender status; or any other basis protected by state, federal or local law, regulation or ordinance. We will consider qualified candidates with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.
WideOrbit is the leading provider of advertising management software for large Media companies. WideOrbit's comprehensive product line helps clients manage the entire workflow of advertising sales, from placement and optimization through to invoicing across multiple media, including broadcast television and radio, media networks, digital and mobile. More than 3,000 stations and networks around the globe operate on our core Traffic software, and more than 3,200 radio stations are powered by our radio automation platforms. Major media companies (ABC, NBC, CW, FOX) use WideOrbit software to deliver nearly 5 billion ad impressions per day and manage more than $30 billion in annual advertising revenue. WideOrbit is a fast growing, profitable company that is funded by world class Venture Capital firms, Khosla Ventures, Mayfield Fund, Hearst Ventures and Greycroft Partners.
Job Description:
WideOrbit is looking for an outstanding marketing professional who can help us drive sales and increase brand and market awareness. The Director of Corporate Marketing will be responsible for developing and executing highly effective demand generation initiatives, managing corporate and product brand marketing initiatives, and leading cross-functional teams in the development of corporate and product messaging and content to support these programs. This key position will report to the head of Corporate Marketing and Communications and will work closely with Sales, Product Marketing, Product Management and the rest of the corporate marketing team. The right person for the job must be strategic, highly creative, a strong leader, an excellent writer and possess the ability to take a program from conception to execution and evaluation against qualitative and quantitative strategic objectives.
Here is what you'll be doing:
• Develop and execute strategic marketing initiatives that drive pipeline for Sales and promote customer loyalty and renewals, which may include online and offline direct marketing, print and online advertising, social media, content marketing, events and webinars
• Work collaboratively Sales and Product Marketing to position products, establish demand generation goals, strategies and tactics
• Work with PR to develop an effective integrated communications plan that supports marketing initiatives
• Lead cross-functional teams to develop and deliver customer programs and campaigns that boost client loyalty and satisfaction, as well as support the customer renewal process
• Create compelling messaging and content for use in marketing campaigns, advertising, online content and sales tools
• Work cross-departmentally to develop, deliver and maintain effective marketing materials and sales tools
• Oversee websites and online presence, including social media and blogs, to ensure that they are optimized and contain compelling and current content
• Implement an effective and ongoing SEO strategy
• Monitor, analyze, optimize and report program and campaign performance
• Coordinate with system administrators to manage and maintain data integrity
• Manage marketing budget and spend
Here is what we're looking for:
• 10+ years high tech marketing experience
• Established track record of developing and executing successful marketing initiatives that include online and offline direct marketing, print and online advertising, customer loyalty programs, content marketing, social media, webinars and events
• Outstanding creative writing and messaging skills
• Ability to lead cross-functional teams to develop lead gen strategies, programs, content and tools to help drive and support sales
• Strong communication and presentation skills (verbal and written)
• Strong organizational and project management skills
• Demonstrated experience managing, motivating and growing teams
• Experience with Salesforce.com and marketing automation systems required
• BA/BS degree or higher, preferably in Marketing or Communications field
• Knowledge of media and broadcast television industries or digital ad technologies a plus
Location:
This position will be based in our San Francisco headquarters located in Levi Plaza. Ability to telecommute 10-20%.
Compensation, Benefits and Perks:
Besides a competitive salary and great work environment, here are some of our additional benefits and perks:
Health insurance, options, sabbatical leaves, great vacation package, work/life balance, life event benefits, casual work attire, snacks and coffee in the café, and plenty of opportunities to grow!
To Apply:
Please apply online at http://www.wideorbit.com/careers/.
WideOrbit is an Equal Opportunity Employer and hires are made without regard to any individual's race, age, color, national origin, ancestry, disability, veteran status, religion, marital status or domestic partnership; pregnancy, childbirth or related medical conditions; other medical conditions or genetic characteristic; sexual orientation, gender, gender identity or transgender status; or any other basis protected by state, federal or local law, regulation or ordinance. We will consider qualified candidates with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.
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