Tuesday, February 24, 2015

[KITlist] Marketing Operations Associate (San Mateo, CA)

 

Please direct your responses to: scott@versaic.com


Versaic – San Mateo, CA

Versaic is the only online solution for grants, sponsorship donation management that works precisely the way you want. With our software and expertise, our clients save time, gain insights, increase their impact and build their brand. Our clients include Verizon Wireless, Marriott, Dr Pepper Snapple Group, PetSmart, Esurance, JetBlue, SAP, Panera, and Anheuser-Busch.

We're looking for a Marketing Operations Associate to join our growing team. This person will help execute the operational aspects of Marketing and Lead Generation. They will be responsible for conducting lead research, administering the marketing database, executing marketing campaigns, and managing the lead flow to Sales.

The ideal candidate is an analytical thinker with exceptional attention to detail. They must be able to think critically and demonstrate problem solving skills. Strong project management and organizational skills are essential. This candidate will become an expert in Versaic's unique lead generation pipeline and will have a meaningful impact on the company���s revenue.

Responsibilities

- Assemble and vet lists of organizations to be researched, ensuring they���re in line with Versaic���s target market and prior outreach.

- Manage researchers, including remote workers, to ensure the established process is being followed, to proactively identify possible issues, and to implement changes as needed.

- Review research results for quality, including consistency, and suggest improvements as needed.

- Balance the research work load and find new researchers as needed.

- Manage the lead flow to Sales and work seamlessly with them to find process improvements.

- Develop and report metrics regularly on the lead quality and lead funnel.

- Execute digital Marketing campaigns such as email outreach, nurture programs, and webinars.

- Develop and report metrics regularly on the performance of the Marketing campaigns.

Requirements

Must have:

- Bachelor's degree

- Exceptional organization skills and attention to detail

- Proactive

- Technically adept

- Willingness to take ownership of a critical task and see it through to the end

- Quick learner

- Multi-tasker

- Ability to prioritize

- Sense of humor

- Microsoft Excel experience

Nice to have:

- Salesforce and Marketo knowledge are a BIG plus

- Experience with lead generation

- Experience at a SaaS company

This position is located in San Mateo, CA.

Relocation assistance is not available for this position.

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