ABBYY is a leading provider of document conversion, data capture and
linguistic software based in Milpitas, Ca. The key areas of ABBYY's
research and development include document recognition technologies and
applied linguistics. We have over 42 different products in the market
and ABBYY is an international company with over 880 employees
worldwide . ABBYY products are being sold in more than 130 countries
around the world through an extensive network of regional and
international partners. The overall number of users of ABBYY products,
which range from end user applications for PC and mobile devices to
enterprise solutions and development tools, exceeds 30 million people
according to internal research. We have no debt, we have been growing
the business at over 30% and anticipate improving our leadership in
product categories moving forward.
Director Product Marketing (Retail Sector) (Should have product
background in OCR, dictionary, Translation SW) (Must have significant
expertise in "Go to market" methodology for retail sector) (Deep
expertise in channel management) Prefer local candidates
The Director of Product Marketing is responsible for defining and
driving customer-focused product marketing strategies and execution
plans in support of ABBYY's OCR and Dictionary and Translation
software product lines. This senior leadership position will
successfully drive the go-to-market strategies of the FineReader and
Lingvo Software product line businesses, introduce and expand the base
into Cloud and Mobile users by utilizing unique customer acquisition
strategies.
Acts as a steward and voice of the customer by directly interfacing as
a central resource to various business groups of the organization's
regional offices, including Corporate Headquarters where product
development is performed, as well as Sales, Corporate Marketing, IT,
Finance, Operations and Executive Management. Plans, organizes, and
controls assigned products from conceptual stages through life cycles
to optimize profit and meet Marketing, Financial, and Corporate
growth.
This individual will be business focused, demonstrating abilities to
turn product concepts into a product structure that is effectively
communicated to the marketplace, and drives a positive impact on
revenues and market share.
This position has two direct reports.
Essential Duties and Responsibilities include the following. Other
duties may be assigned.
Product Management
Active leadership role in defining product strategies, requirements,
design, development, and implementation for new and emerging products
with regional offices and Corporate Headquarters. Responsible for
championing marketing of Retail and Cloud technologies.
Drives the communication of roadmaps by product; will continually
measure and improve profitability by product line.
Prepares market development requirements and prioritizes, defines and
recommends product functions and features mapping them to customer
benefits to Corporate Headquarters; facilitates scheduling for all
phases of launch activities and introduction to market.
Product Marketing
Develops the necessary technical expertise and positioning expertise
for client products marketed and sold by ABBYY USA.
· Accountable for managing and directing the development of a
messaging architecture in support of the company's products. Use
customer segmentation and personas to pilot new ways of personalizing
the product purchasing experience. Develop and support value
propositions and messaging segmentation to appropriate target
audiences.
Develop a strong understanding of the global landscape in regard to
the unique and dynamic geographical market requirements.
Accountable for the development of the annual strategic marketing
plans, and drives the coordination of product-related marketing and
sales communication materials through the Marketing Services Agency
team, including product launches, PR development, sales training and
tool kits, social media outreach, website messaging, promotional
campaigns and demand generation programs. Manages outside creative
personnel of creative development and copywriting.
Drives new and creative ways of engaging with customers to discover,
select, and acquire ABBYY technology through online experiences.
Work cross-functionally across the organization to improve the
software trial experience and increase conversions.
Product/Market Intelligence
Conducts market research and identifies and tracks market trends in
relevant industries. Will work closely with Corporate Headquarters'
Product Development Teams in building the business rationale for the
development of feature enhancements and new product.
Obtains market intelligence on customer segments and competitive
products to recommend and establish strategic guidelines for existing
and new products/services including price elasticity studies for
further market penetration and channel adoption.
Researches customer/prospect feedback and needs to define/enhance
product requirements.
Performs the necessary research and competitive study to set
competitive pricing in order to drive revenue growth and meet the
product line profit expectations.
Cross-Functional Steward
Collaborates with a wide variety of functional areas, including Sales,
Corporate Marketing, IT, Finance, Operations and Executive Management.
Develop and provide a product structure and messaging architecture
responsive to customer needs and market opportunities.
Works with both internal and external resources in the development of
project plans for implementation of products offerings.
Plans and administers the product line budgets including coordination
across other departments to ensure the strategic alignment of
priorities in regards to product and program investment.
Develops business processes and rules to make sure that Sales and all
other departments and functional areas have the information they need
to sell and support the product offerings.
Provides product knowledge, training, and input to the Sales Acquisitions team.
Qualifications:
Bachelor's degree (B.S.) with 10+ years related experience in product
marketing/management, with emphasis on managing consumer software
products. Master's degree (M. A.) or equivalent business and technical
experience is a plus
Extensive experience in product marketing with an advanced knowledge
in promoting retail and consumer software products through online,
volume channels/distribution, mobile, and Cloud.
Domain experience in the areas of customer acquisition, customer
loyalty, and customer experience is highly desired. Extensive
experience in retail and channel methodologies, strategic lead
generation, online marketing, social media, web communities, direct
marketing mediums, and SFA/CRM technology platforms is also required.
Exposure to web analytic tools is a plus.
Strong communication skills is required for this role, with excellent
interpersonal skills and an ability to work with a wide range of
professionals to effectively lead and inspire to achieve group goals.
The position requires significant people and project management
skills, strong organizational skills, and the ability to assess
product marketing effectiveness and evolve strategy as appropriate.
Ability to plan, organize, and establish priorities. Self-management
is critical.
Ability to travel, spending time with Sales colleagues and key Retail
Partners (approximately 10-15%).
Abbyy continues it leadership role in a number of product categories.
Come join a established leader and make a difference. We offer a
competitive salary and bonus. If you are interested in this
challenging but significant role, please send your resume to
Herbnj@gmail.com
