As a Marketing Manager you work individually and as part of a dynamic team that plans and implements projects that support the marketing function. The primary intent of the role is to help the business increase product adoption for current customers and also position the business for growth by entering new market segments. You recommend strategy and develop detailed marketing plans that are consistent with product line objectives.
Essential Functions:
As a Marketing Manager you participate on one or more of the following areas that support marketing initiatives. You will also, as the most senior member of the team, provide mentorship and support to more junior Marketing Managers.
Sales Analysis:
- Detailed business assessment by product and customer type
- Sales pipeline analysis for forecasting
- Develop and conduct surveys for customer needs and satisfaction from existing products
Market Analysis:
- Identify business opportunities through market assessment
- Market sizing and segmentation
- Collect and analyze data to evaluate existing and potential product and service markets
- Identify and monitor competitors
- Track general business indicators, including market share, and competitor´s marketing and sales program activities
Outbound Marketing:
- Develop marketing promotions, installed base programs
- Demand generation
- Increase product adoption at top accounts
- Tradeshows/event
- Logistics planning and coordination for events, trade shows and sales meetings, including booth scheduling and shipping; may staff events
- Marketing collateral coordination
- Premium ordering and shipping
Teamwork/interaction:
- Work closely with executive staff and product teams
- Maintain close relationships with corporate marketing teams
- Point of contact for internal customers initiating work within the department or checking the status of jobs already in progress.
- Work in collaboration with sales, sales support, product development and other cross-functional teams to develop marking programs to ensure continuity in product offerings
- Communication/Presentation:
- Create reports and presentations
- Deliver presentations to multi-level of internal employees and external customers
- Present research results to business leaders
- Support public relations through researching, writing and editing press releases
- Coordinate website content and development with cross-functional teams
General:
- Tracking invoices and receipts against budget
- Prepare marketing activity reports
- Create timelines and dashboards
- Recommend marketing activities and create marketing plans including estimating costs and managing project to completion
- Track marketing campaigns to evaluate results and provide recommendations for future marketing promotions
- Reporting for marketing director and finance department on fiscal status
- Develop business plans and product positioning in the marketplace including pricing strategies, product specifications, catalogues, sell-sheets, training aids, web presence and promotional events
- Identify and maintain relationships with product partners, third party vendors, etc.
-Provide mentorship and direction to more junior Marketing Managers.
Essential Functions:
The Product and Solutions Marketing Content Planning Manager will be responsible for the following:
*Drive NetApp´s content strategy including tracking against key milestones and deliverables *Interact with Marketing leadership and points of contact within other functions to understand and represent their unique business needs *Be the focal point to the planning community for guidance and expertise *Provide updates on the planning process to the organization by way of presentations, email updates, one-on-one meetings, etc.
*Identify, document, and facilitate improvements to the planning process *Develop the communications, training, and support plans to drive change management related to planning process improvement
Teamwork/Interaction:
*This individual must work effectively with staff to Vice President level employees within the function, across functions and with external parties.
*Ability to interact, build relationships, and communicate effectively with individuals/groups at all levels within the organization *Experienced in presenting information and analytic results to the business *Collaborative style; ability to coach and influence in a matrixed organization to achieve results, ability to work well in a global virtual team
Communication/Presentation:
*Excellent verbal and written communications skills; Presentation, customer service, business, and negotiation skills *Strong influencing and interpersonal skills JOB REQUIREMENTS: College Graduate Program Management Skills Knowledg of High Tech Industry Experience working with content, content processes, personas, buyers jouney NetApp creates innovative storage and data management solutions that help accelerate business breakthroughs and deliver outstanding cost efficiency. Our dedication to principles of simplicity, innovation, and customer success has made us one of the fastest-growing storage and data management providers today.
Customers around the world choose us for our "go beyond" approach and broad portfolio of solutions for business applications, storage for virtual servers, disk-to-disk backup, and more. Our solutions provide nonstop availability of critical business data and simplify business processes so you can deploy new capabilities with confidence and get to revenue faster than ever before. You can rely on our industry-leading solutions to lower the cost of protecting your data, business, and reputation.
We bring together the industry´s best partners and technology to deliver services that help you maximize what you are getting from your infrastructure. Our collaborative approach, working as one team with one goal, means that you get a solution that is just right for you - on time and on budget. To support your global business, we provide highly-responsive support in local languages. From London to Austin, from Bangalore to Tokyo, we´ll work with you to solve your problems and help you reach your goals.
Discover our passion for helping companies around the world go further, faster at www.netapp.com.
To learn more about NetApp employee benefits go to:
http://www.netapp.com/jobs/benefits.html
NetApp is an equal opportunity employer.
To apply for this position, please copy and paste the following link into your browser address bar:
http://netapp.contacthr.com/21721898
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