Jaspersoft is a fast-growing, mature start-up looking for great people to help accelerate our success. Our open source business intelligence (BI) platform is the world's most widely used BI software, with over 10 million product downloads worldwide and more than 12,500 commercial customers in 100 countries. Jaspersoft products span the continuum of business intelligence, including reporting, analysis, dashboards and mash-ups, data analysis, and data integration. If you're passionate about making customers successful and growing a great company, you should consider Jaspersoft.
Position Summary
The Marketing Operations Manager is responsible for ensuring successful execution, timely follow-up, and accurate measurement of the demand generation efforts at Jaspersoft. This includes management of our marketing automation system, email communications, data stewardship, and performance metrics. The Marketing Operations Manager works closely with the rest of the marketing team, plus our sales and operations teams to define and implement lead scoring and lead nurturing programs aligned with our customers' buying cycle. The overall goal is to maximize the return on the company's investment in marketing programs.
Specific responsibilities:
• Manage our Eloqua marketing automation system and coordinate with our operations team on the interface and synchronization with Salesforce.com.
• Create segmented lists and execute email communications. Manage company's email reputation (sender score) and performance.
• Champion deployment of automated lead management techniques including lead scoring, nurturing, and list segmentation in support of demand generation goals.
• Identify and implement marketing automation system requirements and promote enhancements (including hands-on development of changes, testing, rollout, and training).
• Partner with Marketing management to develop and maintain comprehensive set of marketing reports and metrics consistent with team, business and executive requirements.
• Ensure data quality and efficient flow of information to support marketing and selling efforts.
• Collaborate with Sales to promote Salesforce adoption to ensure capture of key metrics.
Requirements:
• 3-5 years experience with marketing and/or sales force automation tools, with increasing levels of responsibility
• Demonstrated understanding of marketing metrics and reporting requirements as related to overall demand funnel/waterfall process
• Enterprise software industry experience preferred
• Strong understanding of systems and best practices in managing customer data, including data privacy practices across regions (does this mean global?)
• CRM systems, Salesforce.com experience desirable; Eloqua experience is a major plus
To apply for this job - go to: http://www.jaspersoft.com/careers
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