Our client is one of the largest online retailer of art and wall décor in the world. With 2 main brands, websites in 25 countries and 15 languages, and an ever-changing inventory of over one million items, we face an exciting opportunity to further grow our business through Search Engine Marketing. We currently use a combination of proprietary technology and brainpower to creatively manage and scale a portfolio containing tens of millions of keywords and we are looking for a Marketing Manager to join us in our quest to take our programs to the next level.
As a Marketing Manager, you will combine your analytical and leadership skills with strong SEM strategic knowledge to develop, implement, and iterate programs and business processes. You will directly drive measurable results within the programs and your work will be presented to c-level executives on a regular basis. You will be part of a small, tight-knit team whose members are directly responsible for meeting aggressive growth and profitability targets. You will communicate across a wide range of teams including engineering, user experience, localization, merchandising and other marketing channels to drive cross-channel projects that make a strong impact not only on SEM but on the entire business. Your exceptional analytical skills, proactive nature, and your ability to collaborate and inspire in a team environment will allow you to learn from great talent in all areas of internet retail and to share your own unique experiences with your colleagues.
RESPONSIBILITIES:
-Manage domestic and international segments of SEM programs (Google, Yahoo, MSN)
-Review program performance trends and proactively suggest projects and strategies for continual program improvement
-Analyze performance across millions of keywords and ads to create meaningful, data-driven strategies for the growth of the SEM program
-Follow the implementation, measurement, and reporting of your strategies from conception through post-mortem
-Use EDW, Google Analytics and WebTrends to incorporate detailed customer data into overall SEM strategy, driving measurable results
-Manage SEM localization by partnering closely with the international business team to drive strategic projects
-Implement tests and execute upon findings in the areas of effective copy-writing, user behavior, localization impact, promotional effectiveness and landing page design
-Coordinate closely with the international team, engineering, merchandising and user experience
-Lead special projects including strategy, measurement and reporting of results to executives on an on-going basis
-Mentor and serve as a leader within the team
REQUIREMENTS:
-B.S./B.A degree
-Significant search expertise (3 years +), additional online marketing experience a plus
-Ideal candidate will have expert-level experience with:
-Google AdWords (GAP certified a plus) and Yahoo/MSN
-Google Analytics, WebTrends and/or similar
-Microsoft Excel with experience using it effectively for a wide range of SEM management and data analysis functions
-Driving projects from start to finish with proven results
-Presentation of project plans and objectives to a range of audiences, including executives
-Demonstrated knowledge of key metrics for effective ROI analysis and best practices for SEM account optimization across a range of business goals
-Exceptional communication, analytical and problem-solving skills
-Ability to manage multiple tasks simultaneously, prioritize effectively, and meet deadlines and goals
-Extremely proactive, detail-oriented, and passionate about success
-Self-motivated with the ability to work effectively in a team and across departments
-Knowledge of APIs (Facebook, Google, etc.) a plus
-E-Commerce / Online Retail experience a plus
-Foreign language skills are a plus
Local candidates only (SF Bay Area)
No relocation.
Jon Ramos
Jon@marcomchoices.com
Staffing Consultant
www.marcomchoices.com
Marcom Choices Staffing Corporation
P.O. Box 620632
Woodside, Ca. 94062
408 887-0455
