The Role: Sr. Lead Generation Manager
The Location: Austin, TX
Planview is a portfolio management market leader that enables decision-makers across the enterprise to balance strategy with people and money. With a singular focus on portfolio management, we are the only company combining customer-driven software, unmatched domain expertise, and proven best practices to solve each customer's unique business problems. We are currently searching for an experienced Sr. Lead Generation Manager to craft integrated demand generation strategy and plans that will generate incremental pipeline for existing and new solution areas.
The Sr. Lead Generation Manager is part of a highly productive, collaborative team and reports directly to the Vice President of Marketing. This is an ideal opportunity to join a successful, dynamic organization that is a market leader in the field of portfolio and project management. The scope of responsibilities covers category building, identifying content and campaigns, executing programs, and tracking and reporting on the results. The Sr. Lead Generation Manager is also responsible for functioning as a coach and subject matter expert by providing demand generation leadership and insights to the team.
Your Required Skills & Qualifications:
You have a bachelor's degree in marketing, business or a related field
You have ten or more years experience in demand generation and online marketing in software or technology companies
You have experience managing a target area of a product line in a B2B environment
You have demonstrated success developing and executing repeatable and sustainable demand and lead generation processes, conversion programs, and marketing campaigns, providing measurable growth in specific solution areas
You have experience analyzing market dynamics, target buyers, and domain expertise (internal and external), as input to defining messaging, and developing a demand generation strategy to influence the marketplace, capture the interest of the target audience, and generate, nurture and convert pipeline
You have experience creating and driving an integrated lead generation program that delivers on pipeline goals and cross-sell/upsell opportunities for the specified market
You have managed demand generation tools, SMEs for content development, resources and agencies for campaigns and programs and reported on results
You have extensive project and budget management experience
You have a solid understanding of financial concepts
You are a creative and visionary team player with the ability to wear many hats and multi-task
You have vendor negotiation and contractor management experience
You can provide demonstrated results of improved sales pipeline/funnel close ratios in your most recent position
You are a strong interpersonal written and oral communicator with the ability to influence others without formal authority
You are an excellent problem solver, leader and team builder who inspires and drives business results
Why work for us?
Planview is an established company with a twenty-year history of dynamic growth and presence as a market leader. We offer an outstanding compensation package with opportunities for performance-based bonuses. Our reputation is solid, we have enthusiastic and involved leadership and we are projecting continued growth.
Interested candidates should send their resume, including salary history to our recruiting team at 56003@resumereviewteam.com. Qualified applicants will be responded to as quickly as possible.
Please note: Applicants for employment in the U.S. must possess work authorization that does not require sponsorship for a visa now or in the future.
Keywords: Consumer Demand Manager, Marketing Manager, Marketing Director, Lead Generation Analyst, Strategic Marketing, Online Marketing Manager, SEO, Search Engine Optimization, Lead Generation Campaign Manager, Pay Per Call Marketing, Internet Marketing
