Our client is currently seeking an experienced and knowledgeable Director of Search Marketing Automation to help lead our Search Engine Marketing team with extensive experience working with process automation to maximize our teams potential. This position will be responsible for, but not limited to the following:
- Flights/Hotels product Search Marketing Automation
- Search Marketing Process Optimization
- Analyze clicks and conversion data, ad expenses and ROI to ensure and achieve optimal campaign performance
- Analyze the current SEM processes and make all necessary changes to automate said processes and increase output per SEM Analyst
- Fully automate and streamline current SEM processes to make them process driven, not people driven
- Automate SEM processes that can be replicated internationally and in multiple languages
- Evaluate, negotiate, and purchase an SEM tool which is flexible and customizable
- Implement policies and procedures for the search marketing team to maximize the teams production
- Implement tools and technology that assist in supporting the overall PPC efforts
- Train Search marketing team on the use of tools/automation to work on various PPC campaigns across all Search Engines
- Train and direct the Search Marketing team to achieve their goals and targets
- Develop new and eliminate underperforming PPC ad copy/Keywords
- Create and analyze the most effective landing pages and advise on possible improvements
- Creating multiple adverts and split testing across multiple advert groups
- Ad-Copy Testing (AB-Testing)
- Optimization and bid management
- Preparation of management reports
- Coordinate and provide recommendations to Graphics/design team on landing page creation
Job Requirements:
- Flights/Hotels (PPC)Search marketing Automation expertise is must
- Minimum 10 years' experience managing online customer acquisition / search marketing campaigns for a fast growing, entrepreneurial company that relies heavily upon E-Commerce for its Direct Response marketing activity
- 7+ years' experience managing a marketing team (team size 10+)
- Master's Degree or Bachelors in Marketing or Business (MBA preferred)
- Expert in understanding Flights/Hotels product and its marketing tactics
- In-depth knowledge of Flights/Hotels Keyword and audience targeting
No relocation.
Jon Ramos
Jon@marcomchoices.com
Staffing Consultant
www.marcomchoices.com
Marcom Choices Staffing Corporation
P.O. Box 620632
Woodside, Ca. 94062
408 887-0455
