Please direct your responses to: rmbelknap@pernixdata.com
PernixData is fundamentally changing how storage is designed and operated in virtual data centers. With groundbreaking Flash Hypervisor technology, a seasoned team, and backing by the best VCs in Silicon Valley, we are well positioned for success. But we need your help…
We are seeking a Director, Channel Marketing to elevate the company's brand. This integral part of the marketing team will be responsible for ensuring the success of PernixData solution providers through effective marketing programs, consistent communications, content creation, and facilitation of day-to-day marketing activities with partners.
This position reports directly to the Vice President of Marketing and will work closely with the rest of the marketing and sales teams.
Key responsibilities include:
Establish and manage a formal program for MDF; Create and enforce marketing plans with partners that effectually utilize these funds
Assist the PernixData field in getting lead generation activity going with partners
Create and manage ongoing sales incentive and product promotion programs
Create content for partner training and establish a methodology for ensuring partners receive ongoing education
Own regular communications to the channel, including emails, newsletters, and webinars
Establish and maintain a partner portal for content hosting, MDF management, lead workflow, etc
Work with partners on joint marketing activities, including events, websites, emails, etc
Work with product marketing to create channel specific content, including whitepapers, solution sheets, competitive analysis, playbooks and other channel sales tools.
Provide feedback and direction so partner considerations are taken into consideration when making strategic company decisions
Desired Skills and Experience
At least 10+ years Channel Marketing experience, with at least 3 years in a leadership position,
Experience in the virtualization and storage spaces preferred
Strong team player and influencer – able to build strong relationships yet push back when necessary
Experience working with 3rd party vendors to build a PRM system from scratch
Strong knowledge of Salesforce.com functionality and processes required
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