Please direct your responses to: katie@htconnect.com
Position Summary:
Partner on the strategic planning and development and drive production and execution of e-mail programs (batched and triggered). Major areas of responsibility include planning and executing acquisition e-mail programs.
The ideal candidate will have the ability to assist in and ensure the completion of the strategic planning phase, but will be the primary execution resource for these communications.
DUTIES INCLUDE:
-Collaborating and working effectively across multiple teams to plan and schedule all marketing email communications.
-Work with internal and external creative agencies and BU stakeholders to produce, review and finalize email templates and communications.
-Work with analytics and database teams to structure and define complex e-mail list requests, including data segmentation, localizations, and unique tracking codes to ensure audience criteria meets the program goals.
-Oversee the end-to-end production and implementation of each communication. This will include tasks such as:
o Kick off projects through product management system
o Manage Creative Reviews
o Manage timelines to meet drop dates
o Email tracking setup
o Standard List Requests
o Program Schedule/Maintain weekly calendars
o Contact Management
o QA emails (links, content, sends)
o Familiar with audience counts; validates info
o Complex/test List Requests
o Monitors post send performance
o Calendar management
o Creative History/Summary deck
o Process refinement for efficiency
-Work closely with the worldwide field teams to ensure emails are localized with available and relevant, country-specific content.
-Work closely with Marketing Insights Optimization team to ensure timely and accurate reporting on all programs.
-Contact Management - Work closely with other RM colleagues to manage the frequency and relevancy of communications to audiences. Monitor unsubscribe, bounce, open and CTR of communications to ensure the marketable universe remains healthy.
EXPERIENCE NEEDED:
-Developing and deploying communications on one or more email service/CRM platforms – Exact Target, Eloqua, Silverpop, Responsys, etc.
-Experience in creating and delivering emails to worldwide audiences. This includes: experience with regional preferences, best practices awareness of typical response rates and behaviors, adding codes for tracking.
-Be able to define and ensure implementation of program tracking to gain key insights for program optimization.
-Ability to work independently in a fast-paced environment, and as part of a team across many agencies, product groups, and countries.
-Strong attention to detail is required to execute flawless programs.
-Solid written and verbal communication skills; confidence presenting to groups of different sizes
EDUCATION:
-Minimum BA unless applicant has 5 years of applicable experience.
Partner on the strategic planning and development and drive production and execution of e-mail programs (batched and triggered). Major areas of responsibility include planning and executing acquisition e-mail programs.
The ideal candidate will have the ability to assist in and ensure the completion of the strategic planning phase, but will be the primary execution resource for these communications.
DUTIES INCLUDE:
-Collaborating and working effectively across multiple teams to plan and schedule all marketing email communications.
-Work with internal and external creative agencies and BU stakeholders to produce, review and finalize email templates and communications.
-Work with analytics and database teams to structure and define complex e-mail list requests, including data segmentation, localizations, and unique tracking codes to ensure audience criteria meets the program goals.
-Oversee the end-to-end production and implementation of each communication. This will include tasks such as:
o Kick off projects through product management system
o Manage Creative Reviews
o Manage timelines to meet drop dates
o Email tracking setup
o Standard List Requests
o Program Schedule/Maintain weekly calendars
o Contact Management
o QA emails (links, content, sends)
o Familiar with audience counts; validates info
o Complex/test List Requests
o Monitors post send performance
o Calendar management
o Creative History/Summary deck
o Process refinement for efficiency
-Work closely with the worldwide field teams to ensure emails are localized with available and relevant, country-specific content.
-Work closely with Marketing Insights Optimization team to ensure timely and accurate reporting on all programs.
-Contact Management - Work closely with other RM colleagues to manage the frequency and relevancy of communications to audiences. Monitor unsubscribe, bounce, open and CTR of communications to ensure the marketable universe remains healthy.
EXPERIENCE NEEDED:
-Developing and deploying communications on one or more email service/CRM platforms – Exact Target, Eloqua, Silverpop, Responsys, etc.
-Experience in creating and delivering emails to worldwide audiences. This includes: experience with regional preferences, best practices awareness of typical response rates and behaviors, adding codes for tracking.
-Be able to define and ensure implementation of program tracking to gain key insights for program optimization.
-Ability to work independently in a fast-paced environment, and as part of a team across many agencies, product groups, and countries.
-Strong attention to detail is required to execute flawless programs.
-Solid written and verbal communication skills; confidence presenting to groups of different sizes
EDUCATION:
-Minimum BA unless applicant has 5 years of applicable experience.
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Posted by: KIT List Jobs <jobposting2@kitlist.org>
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Join the new KIT Resources List!
You'll get job tips, notices for free or low-cost career events, services, and job fairs. Just send an email to:
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Please go to www.KITlist.org to join, post jobs, or see our FAQs. If you have any comments or questions, you can reach us KITmoderator@KITlist.org.
By using the KIT List you agree to comply with the Terms of Use on the site, and will not use discriminatory employment practices. The KIT List is a service of Connelly Communications, Inc.
TO UNSUBSCRIBE:
Replying to KIT emails with an "unsubscribe" request does not work.
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