Please direct your responses to: http://tinyurl.com/Working-With-CrawfordGroup
Crawford Group (www.crawfordgroup.com) is seeking an Integrated Marketing Communications Manager for our technology client located in San Mateo. The Integrated Marketing Communications Manager must have recent experience in creating promotional marketing websites, communication plans, and event sponsorship experiences for large scale conferences. This role will define overall marketing goals, objectives, strategies, and tactics. The Manager will also be responsible for the audience acquisition and internal/external communication plans and programs.
The ideal candidate is a strong marketing communications professional, with events knowledge and background, accustomed to working in a fast paced, deadline driven, results-oriented, customer-centric environment. Must be highly adaptive, very resourceful, with high energy and an eye for creativity and a proven ability to drive measurable results.
Responsibilities:
Ensure business objectives and marketing strategies are achieved according to the strategy and plan
Work within a defined consistent process and framework for event marketing engagement results
Analyze online social/digital and various media marketing promotional campaigns for effectiveness
Define key program stakeholders, create functional teams, manage expectations to timeline and budgets
Collaborate with internal stakeholders and vendors to deliver event marketing and communications plans while ensuring alignment with corporate and brand objectives
Create an effective audience acquisition strategy using target audience research, analysis segmentation to drive event revenue and key success factors
Full program development and management may include:
Assist in the development and execution of the event theme online and at the live event
Work with Content Director and Creative Director on creating appropriate event messaging
Work with the Expo Hall Manager to effectively promote event and exhibit sponsorships and create a sponsor portal
Work with the Experiential Event Designer to market and communicate accurately the customer activations
Manage writers for all online and event marketing communication deliverables
Create a Marcom timeline and tract all MarCom deliverables
Create an internal and external Communications plan
Create an internal and external event website
Work with the Operations Manager to create a registration website
Work with the Content Director to create a content development website for presentations
Work with the Breakout Session Manager to create a speaker portal
Create an event marketing campaign spanning online/social media, and traditional media
Create event websites and a social media plan
Oversee and maintain master timelines and production schedules
Skills:
7 to 10 years' experience managing integrated marketing communications programs, including setting event marketing program strategies. Must include recent experience working for at least one technology company. High tech and agency experience a strong plus.
Strong communications skills: verbal/public speaking, written, presentations, websites
Strategic, creative and business minded individual
Results oriented individual with proven ability to deliver on time and on budget
Strong project management capabilities. Must have the ability to juggle multiple programs.
Proficiency with the Microsoft Office Suite
Bachelors' degree in Marketing, Communications, Business or similar
RATE: D.O.E., as W-2 employee of Crawford Group (benefits available)
LOCATION: Onsite at client's office in San Mateo, CA. No phone calls.
HOURS/DURATION: Full time, ASAP – June 2016.
Interested? Apply online and upload your resume in MS Word format to:
http://tinyurl.com/Working-With-CrawfordGroup
The ideal candidate is a strong marketing communications professional, with events knowledge and background, accustomed to working in a fast paced, deadline driven, results-oriented, customer-centric environment. Must be highly adaptive, very resourceful, with high energy and an eye for creativity and a proven ability to drive measurable results.
Responsibilities:
Ensure business objectives and marketing strategies are achieved according to the strategy and plan
Work within a defined consistent process and framework for event marketing engagement results
Analyze online social/digital and various media marketing promotional campaigns for effectiveness
Define key program stakeholders, create functional teams, manage expectations to timeline and budgets
Collaborate with internal stakeholders and vendors to deliver event marketing and communications plans while ensuring alignment with corporate and brand objectives
Create an effective audience acquisition strategy using target audience research, analysis segmentation to drive event revenue and key success factors
Full program development and management may include:
Assist in the development and execution of the event theme online and at the live event
Work with Content Director and Creative Director on creating appropriate event messaging
Work with the Expo Hall Manager to effectively promote event and exhibit sponsorships and create a sponsor portal
Work with the Experiential Event Designer to market and communicate accurately the customer activations
Manage writers for all online and event marketing communication deliverables
Create a Marcom timeline and tract all MarCom deliverables
Create an internal and external Communications plan
Create an internal and external event website
Work with the Operations Manager to create a registration website
Work with the Content Director to create a content development website for presentations
Work with the Breakout Session Manager to create a speaker portal
Create an event marketing campaign spanning online/social media, and traditional media
Create event websites and a social media plan
Oversee and maintain master timelines and production schedules
Skills:
7 to 10 years' experience managing integrated marketing communications programs, including setting event marketing program strategies. Must include recent experience working for at least one technology company. High tech and agency experience a strong plus.
Strong communications skills: verbal/public speaking, written, presentations, websites
Strategic, creative and business minded individual
Results oriented individual with proven ability to deliver on time and on budget
Strong project management capabilities. Must have the ability to juggle multiple programs.
Proficiency with the Microsoft Office Suite
Bachelors' degree in Marketing, Communications, Business or similar
RATE: D.O.E., as W-2 employee of Crawford Group (benefits available)
LOCATION: Onsite at client's office in San Mateo, CA. No phone calls.
HOURS/DURATION: Full time, ASAP – June 2016.
Interested? Apply online and upload your resume in MS Word format to:
http://tinyurl.com/Working-With-CrawfordGroup
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