ABBYY is a leading provider of document conversion, data capture and linguistic software based in Milpitas, Ca. The key areas of ABBYY's research and development include document recognition technologies and applied linguistics. We have over 42 different products in the market and ABBYY is an international company with over 880 employees worldwide . ABBYY products are being sold in more than 130 countries around the world through an extensive network of regional and international partners. The overall number of users of ABBYY products, which range from end user applications for PC and mobile devices to enterprise solutions and development tools, exceeds 30 million people according to internal research. We have no debt, we have been growing the business at over 30% and anticipate improving our leadership in product categories moving forward.
Retail Marketing Manager- ( highly prefer product experience in OCR, dictionary, or translation SW) ( Highly skilled in the execution of planning, implementation of successfully marketing in the retail sector) (Track record of success) Local Candidates Please
SUMMARY
The Retail Marketing Manager is responsible for actively leading the strategy, planning, creation, coordination, and implementation of ABBYY USA's retail marketing programs, campaigns and policies, all in support of promoting ABBYY's brand and revenue plan targets. This role will be instrumental in implementing marketing strategies to accelerate revenue growth opportunities through various channel programs.
The Retail Marketing Manager will drive innovative and scalable strategies and tools to adopt and enable sales through ABBYY retail partners and drive revenue through retail and e-commerce initiatives. This position will manage and coordinate channel and retail promotional plans, retail partner incentive programs, communication of policies and programs, retail channel product launches, and marketing communications to retail partners.
This position will work closely with both the Vice President of Marketing and the Vice President of Sales – Distribution and will have one shared direct report.
ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.
· Determine key retail marketing opportunities and implement innovative marketing programs to support specific product launch and corporate initiatives; develop the tactical design and implement integrated end to end marketing strategies that are timely, measurable, and cost-effective.
· Design and track retail program performance incentives, including price promotions, co-op marketing programs, sales contests, and other retail initiatives.
· Enable retail partner program success through the introduction of new tools, resources, collateral and additional program elements to drive retail partner participation and product sell-through.
· Enable e-commerce initiatives and promotional activities to meet revenue goals and increase customer product cross-sell/up sell performance; manage existing e-commerce vendor.
· Enable retail/e-tail initiatives and promotional activities to meet revenue goals. Will work with existing Distributor, DMRs, Etailers, and Retailers. Will review and audit retail and e-tail sites to ensure accuracy and competitive pricing.
· Develop compelling retail communications, delivered through mediums including newsletters, webinars, presentations, and video demonstrations.
· Develop retail sales tool kits and associated marketing collateral.
· Manage retail events; directly work with the Sales Management team to effectively maximize revenue and aggressively manage expenditures.
· Meets and collaborates with Sales Management and top retail partner accounts to provide strategic marketing support to grow product revenues.
· Measure effectiveness of programs through ROI analysis and input from Sales and Retail Partners; initiates recommendations on program improvement and implements said strategies.
· Perform marketing program revenue forecasting and reporting; forecast expenses in coordination of budget and planning activities.
· Manage list segmentation, data processing and marketing list criteria development processes; manages outside creative personnel of creative development.
· Ability to work cross-functionally with internal departments in support of ongoing retail marketing program management; drive project teams to achieve goals, and acts as an evangelist in resolving conflict and promoting team building.
QUALIFICATIONS
Requires a BS/BA degree in Marketing or Communications, or equivalent experience; a minimum of 6-8 years of retail marketing experience, preferably in software, high-tech, with emphasis on managing both consumer and enterprise software products
Demonstrated expertise and proven experience in planning and executing marketing programs within the distribution, DMR, and retail/etail channels.
Experience in conceptualizing and executing successful marketing programs; strong analytical skills, creative and innovative thinking in identifying options and providing sound analysis in selecting an approach.
The position requires significant people management skills, strong organizational skills, and the ability to assess retail marketing effectiveness and evolve strategy as appropriate.
Effective communication skills; excellent interpersonal skills with an ability to work with a wide range of professionals and effectively lead and inspire to achieve group goals.
Ability to plan, organize, and establish priorities. Self-management is critical.
Ability to travel, spending time with Sales colleagues and key Retail Partners (approximately 10-15%)
Strong computer skills. Knowledge of project management and reporting tools preferred. Experience with Excel, Microsoft Project, and financial reporting systems and databases and working knowledge of SFA tools (Salesforce.com) is required for this role.
Abbyy continues it leadership role in a number of product categories. Come join a established leader and make a difference. We offer a competitive salary and bonus. If you are interested in this challenging but significant role, please send your resume to Herbnj@gmail.com
