ABBYY is a leading provider of document conversion, data capture and linguistic software based in Milpitas, Ca. The key areas of ABBYY's research and development include document recognition technologies and applied linguistics. We have over 42 different products in the market and ABBYY is an international company with over 880 employees worldwide . ABBYY products are being sold in more than 130 countries around the world through an extensive network of regional and international partners. The overall number of users of ABBYY products, which range from end user applications for PC and mobile devices to enterprise solutions and development tools, exceeds 30 million people according to internal research. We have no debt, we have been growing the business at over 30% and anticipate improving our leadership in product categories moving forward.
Director Product Marketing (Retail Sector) (Should have product background in OCR, dictionary, Translation SW) (Must have significant expertise in "Go to market" methodology for retail sector) (Deep expertise in channel management) Prefer local candidates
The Director of Product Marketing is responsible for defining and driving customer-focused product marketing strategies and execution plans in support of ABBYY's OCR and Dictionary and Translation software product lines. This senior leadership position will successfully drive the go-to-market strategies of the FineReader and Lingvo Software product line businesses, introduce and expand the base into Cloud and Mobile users by utilizing unique customer acquisition strategies.
Acts as a steward and voice of the customer by directly interfacing as a central resource to various business groups of the organization's regional offices, including Corporate Headquarters where product development is performed, as well as Sales, Corporate Marketing, IT, Finance, Operations and Executive Management. Plans, organizes, and controls assigned products from conceptual stages through life cycles to optimize profit and meet Marketing, Financial, and Corporate growth.
This individual will be business focused, demonstrating abilities to turn product concepts into a product structure that is effectively communicated to the marketplace, and drives a positive impact on revenues and market share.
This position has two direct reports.
Essential Duties and Responsibilities include the following. Other duties may be assigned.
Product Management
Active leadership role in defining product strategies, requirements, design, development, and implementation for new and emerging products with regional offices and Corporate Headquarters. Responsible for championing marketing of Retail and Cloud technologies.
Drives the communication of roadmaps by product; will continually measure and improve profitability by product line.
Prepares market development requirements and prioritizes, defines and recommends product functions and features mapping them to customer benefits to Corporate Headquarters; facilitates scheduling for all phases of launch activities and introduction to market.
Product Marketing
Develops the necessary technical expertise and positioning expertise for client products marketed and sold by ABBYY USA.
· Accountable for managing and directing the development of a messaging architecture in support of the company's products. Use customer segmentation and personas to pilot new ways of personalizing the product purchasing experience. Develop and support value propositions and messaging segmentation to appropriate target audiences.
Develop a strong understanding of the global landscape in regard to the unique and dynamic geographical market requirements.
Accountable for the development of the annual strategic marketing plans, and drives the coordination of product-related marketing and sales communication materials through the Marketing Services Agency team, including product launches, PR development, sales training and tool kits, social media outreach, website messaging, promotional campaigns and demand generation programs. Manages outside creative personnel of creative development and copywriting.
Drives new and creative ways of engaging with customers to discover, select, and acquire ABBYY technology through online experiences.
Work cross-functionally across the organization to improve the software trial experience and increase conversions.
Product/Market Intelligence
Conducts market research and identifies and tracks market trends in relevant industries. Will work closely with Corporate Headquarters' Product Development Teams in building the business rationale for the development of feature enhancements and new product.
Obtains market intelligence on customer segments and competitive products to recommend and establish strategic guidelines for existing and new products/services including price elasticity studies for further market penetration and channel adoption.
Researches customer/prospect feedback and needs to define/enhance product requirements.
Performs the necessary research and competitive study to set competitive pricing in order to drive revenue growth and meet the product line profit expectations.
Cross-Functional Steward
Collaborates with a wide variety of functional areas, including Sales, Corporate Marketing, IT, Finance, Operations and Executive Management.
Develop and provide a product structure and messaging architecture responsive to customer needs and market opportunities.
Works with both internal and external resources in the development of project plans for implementation of products offerings.
Plans and administers the product line budgets including coordination across other departments to ensure the strategic alignment of priorities in regards to product and program investment.
Develops business processes and rules to make sure that Sales and all other departments and functional areas have the information they need to sell and support the product offerings.
Provides product knowledge, training, and input to the Sales Acquisitions team.
Qualifications:
Bachelor's degree (B.S.) with 10+ years related experience in product marketing/management, with emphasis on managing consumer software products. Master's degree (M. A.) or equivalent business and technical experience is a plus
Extensive experience in product marketing with an advanced knowledge in promoting retail and consumer software products through online, volume channels/distribution, mobile, and Cloud.
Domain experience in the areas of customer acquisition, customer loyalty, and customer experience is highly desired. Extensive experience in retail and channel methodologies, strategic lead generation, online marketing, social media, web communities, direct marketing mediums, and SFA/CRM technology platforms is also required. Exposure to web analytic tools is a plus.
Strong communication skills is required for this role, with excellent interpersonal skills and an ability to work with a wide range of professionals to effectively lead and inspire to achieve group goals.
The position requires significant people and project management skills, strong organizational skills, and the ability to assess product marketing effectiveness and evolve strategy as appropriate.
Ability to plan, organize, and establish priorities. Self-management is critical.
Ability to travel, spending time with Sales colleagues and key Retail Partners (approximately 10-15%).
Abbyy continues it leadership role in a number of product categories. Come join a established leader and make a difference. We offer a competitive salary and bonus. If you are interested in this challenging but significant role, please send your resume to Herbnj@gmail.com
ABBYY is a leading provider of document conversion, data capture and linguistic software based in Milpitas, Ca. The key areas of ABBYY's research and development include document recognition technologies and applied linguistics. We have over 42 different products in the market and ABBYY is an international company with over 880 employees worldwide . ABBYY products are being sold in more than 130 countries around the world through an extensive network of regional and international partners. The overall number of users of ABBYY products, which range from end user applications for PC and mobile devices to enterprise solutions and development tools, exceeds 30 million people according to internal research. We have no debt, we have been growing the business at over 30% and anticipate improving our leadership in product categories moving forward.
Retail Marketing Manager- ( highly prefer product experience in OCR, dictionary, or translation SW) ( Highly skilled in the execution of planning, implementation of successfully marketing in the retail sector) (Track record of success) Local Candidates Please
SUMMARY
The Retail Marketing Manager is responsible for actively leading the strategy, planning, creation, coordination, and implementation of ABBYY USA's retail marketing programs, campaigns and policies, all in support of promoting ABBYY's brand and revenue plan targets. This role will be instrumental in implementing marketing strategies to accelerate revenue growth opportunities through various channel programs.
The Retail Marketing Manager will drive innovative and scalable strategies and tools to adopt and enable sales through ABBYY retail partners and drive revenue through retail and e-commerce initiatives. This position will manage and coordinate channel and retail promotional plans, retail partner incentive programs, communication of policies and programs, retail channel product launches, and marketing communications to retail partners.
This position will work closely with both the Vice President of Marketing and the Vice President of Sales – Distribution and will have one shared direct report.
ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.
· Determine key retail marketing opportunities and implement innovative marketing programs to support specific product launch and corporate initiatives; develop the tactical design and implement integrated end to end marketing strategies that are timely, measurable, and cost-effective.
· Design and track retail program performance incentives, including price promotions, co-op marketing programs, sales contests, and other retail initiatives.
· Enable retail partner program success through the introduction of new tools, resources, collateral and additional program elements to drive retail partner participation and product sell-through.
· Enable e-commerce initiatives and promotional activities to meet revenue goals and increase customer product cross-sell/up sell performance; manage existing e-commerce vendor.
· Enable retail/e-tail initiatives and promotional activities to meet revenue goals. Will work with existing Distributor, DMRs, Etailers, and Retailers. Will review and audit retail and e-tail sites to ensure accuracy and competitive pricing.
· Develop compelling retail communications, delivered through mediums including newsletters, webinars, presentations, and video demonstrations.
· Develop retail sales tool kits and associated marketing collateral.
· Manage retail events; directly work with the Sales Management team to effectively maximize revenue and aggressively manage expenditures.
· Meets and collaborates with Sales Management and top retail partner accounts to provide strategic marketing support to grow product revenues.
· Measure effectiveness of programs through ROI analysis and input from Sales and Retail Partners; initiates recommendations on program improvement and implements said strategies.
· Perform marketing program revenue forecasting and reporting; forecast expenses in coordination of budget and planning activities.
· Manage list segmentation, data processing and marketing list criteria development processes; manages outside creative personnel of creative development.
· Ability to work cross-functionally with internal departments in support of ongoing retail marketing program management; drive project teams to achieve goals, and acts as an evangelist in resolving conflict and promoting team building.
QUALIFICATIONS
Requires a BS/BA degree in Marketing or Communications, or equivalent experience; a minimum of 6-8 years of retail marketing experience, preferably in software, high-tech, with emphasis on managing both consumer and enterprise software products
Demonstrated expertise and proven experience in planning and executing marketing programs within the distribution, DMR, and retail/etail channels.
Experience in conceptualizing and executing successful marketing programs; strong analytical skills, creative and innovative thinking in identifying options and providing sound analysis in selecting an approach.
The position requires significant people management skills, strong organizational skills, and the ability to assess retail marketing effectiveness and evolve strategy as appropriate.
Effective communication skills; excellent interpersonal skills with an ability to work with a wide range of professionals and effectively lead and inspire to achieve group goals.
Ability to plan, organize, and establish priorities. Self-management is critical.
Ability to travel, spending time with Sales colleagues and key Retail Partners (approximately 10-15%)
Strong computer skills. Knowledge of project management and reporting tools preferred. Experience with Excel, Microsoft Project, and financial reporting systems and databases and working knowledge of SFA tools (Salesforce.com) is required for this role.
Abbyy continues it leadership role in a number of product categories. Come join a established leader and make a difference. We offer a competitive salary and bonus. If you are interested in this challenging but significant role, please send your resume to Herbnj@gmail.com
