CRM Marketing Analyst (FT, Permanent Position)
Role: Marketing, Sales & Communications
Specialty: CRM and Marketing Management.
Industry: Life Sciences industry.
Location: California - Oakland.
Job Title: CRM Analyst
Description
Job will entails all aspects of CRM business management, development and marketing.
CRM manager with hands on CRM Sales and Marketing management experience. Expertise with Saleslogix, Microsoft Dynamics, Salesforce.com or other CRM applications. Candidate should be in a position to own and manage project deliverables based on business needs. Candidate is required to coordinate work with business and technical resources and work very closely with project sponsors and client resources to ensure timely deliverables. Candidate should be able to conduct project scope validation and
understand business requirements and map them to CRM product features.
Areas of Responsibility
1. Manage customer relationship across entire consumer base with the
goal of increasing customer LTV´s.
2. Develop and manage ongoing promotional activity and optimization of
promotional calendar to maximize customer yield retention levels.
3. Knowledge of email marketing techniques, online advertising
strategies and funnel-based acquisition models.
2. Lead segmentation strategy (partnering with analytics and product
management teams)
3. Identify and retain targeted consumer segments, driving targeted
contact and offer strategies via email and other direct-to-costumer
channels.
4. Drive towards a vision of personalization, and stats-based
marketing.
5. Set and track targets for retention, reactivation and ROI.
6. Work closely with engineering team to drive business requirements
and deliver world-class CRM functionality.
8. Experience using CRM, lifecycle marketing and sales automation
software such as Salesforce, Marketo, Dynamics, etc.
Experience with configuration & management in following processes
* Account and Contact Management, Activity Management
* Integrated Reporting (Sales)
* Lead Management
* Opportunity & Pipeline Performance Management
* Quotation and Order Management.
* Marketing plan and Campaign management, Segment builder and data
source creation.
* CRM configuration.
* Familiarity with database reporting (Oracle BI, Cognos, Business
Objects, or other.)
Desired Skills & Experience
1. 4-6 Years Experience in CRM and Marketing Measurement.
2. Experience with Customer Segmentation and Predictive Modeling
3. Experience with forecasting/planning and/or analytics
(reporting/measurement)
4. Experience interfacing with Sales, IT, finance, operations and
creative marketing teams across the organization.
5. Experience developing and executing successful ROI-driven marketing
campaigns
6. Functional or business architecture experience with CRM domains.
7. Ability to thrive in a dynamical, entrepreneurial environment with
focus on hands-on execution and deliverables.
8. Excellent team player able to work with virtual, multi-cultural,
global cross functional teams.
9. Excellent organizational skills, analytic capabilities, and
attention to detail to facilitate a close relationship with
engineering and business teams.
10. Excellent communication skills, with ability to present complex
ideas in a clear, concise fashion to large technical and
non-technical audiences.
11. Strong Analytic Skills
12. Strong understanding of Internet-based customer behavior and direct
marketing
13. Open for feedback and enjoys working in a fast paced, constantly
iterating environment.
14. Ability to work to deadlines
15. Experience in life sciences/pharmaceutical/biotech marketing and/or
sales preferred (but not required).
16. BS or BA in Marketing or related field required.
Please submit your resume to crmsupport@rainin.com
------------------------------------
********************************************************************
Read the new KIT List blog at www.kitlist.wordpress.com for job tips and to connect to our community!
Please go to www.KITlist.org to join, post jobs, or get answers to common questions. If you have any comments or questions, you can reach us directly at KITmoderator@KITlist.org.
By using the KIT List you agree to comply with the Terms of Use on the site, and will not use discriminatory employment practices. The KIT List is a service of Connelly Communications, Inc.
TO UNSUBSCRIBE:
Replying to KIT emails with an "unsubscribe" request does not work.
Instead, just send an email (from the same account you used to subscribe) to KITlist-unsubscribe@yahoogroups.com. If you are still receiving emails after a few days, please email us at KITmoderator@KITlist.org and we will manually remove you. Thanks!Yahoo! Groups Links
<*> To visit your group on the web, go to:
http://groups.yahoo.com/group/KITlist/
<*> Your email settings:
Individual Email | Traditional
<*> To change settings online go to:
http://groups.yahoo.com/group/KITlist/join
(Yahoo! ID required)
<*> To change settings via email:
KITlist-digest@yahoogroups.com
KITlist-fullfeatured@yahoogroups.com
<*> To unsubscribe from this group, send an email to:
KITlist-unsubscribe@yahoogroups.com
<*> Your use of Yahoo! Groups is subject to:
http://docs.yahoo.com/info/terms/