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At VerticalResponse, we're passionate about empowering business and organizations to grow leveraging our full suite of self-service, affordable marketing tools, including, but not limited to, email marketing, social media marketing and more. We're a fun and diverse group; we work hard and play hard (mad ping pong skills inquire within). We're profitable and growing fast, and searching for a few good people to join our fun, fearless team of superstars.
VerticalResponse seeks a SEO Manager experienced with paid/organic search, knowledgeable with the current search engine algorithms, and continually strives to stay up to date on future releases and industry issues and developments. As a member of the Marketing team, the SEO Manager will develop the SEO strategy and work cross-functionally to provide SEO technical best practices/guidance.
This effort will include, but is not limited to, recommending optimal URL structure, inter-site linking and recommendations for page load improvements. The ideal candidate is responsible for identifying opportunities to grow revenue based on organic search traffic and will be passionate about all things SEO.
In addition, the SEO Manager will manage our use of web analytics, SEO tools, oversee and collaborate with the Digital Analytics team on the development of SEO analytics reporting to monitor performance and measure KPI to meet business goals. In support of Vertical Response and enterprise properties, the ideal candidate will be highly motivated, entrepreneurial, organized, and able to focus on the vision for achieving long-term success while delivering a series of quick wins and never shy about testing and refining a moving target.
Management Responsibilities
Define requirements, tasks, and resources associated to SEO strategy
Manage and execute implementation of SEO strategy
Communicate to Director and management on strategy/project development, timelines, and results
Keep up-to-date with SEO, search engine, and internet marketing industry trends and development. Share findings with team, executive leadership and sister brands, in a timely manner
Manage any direct reports, as needed
Work cross functionally with internal business partners and external sister brand business partners, as required
Functional Responsibilities
Perform keyword research to optimize existing content and uncover new opportunities
Provide SEO analysis and recommendations in coordination with elements and structure of website and web pages
Provide recommendations and execute/manage strategies for content development in coordination with SEO goals – general and keyword specific
Help to create and support marketing content to further SEO efforts
Develop and implement link building campaigns
Implement and administer search engine programs (XML sitemaps, webmaster tools)
Monitor and evaluate search results, search performance (across the major search channels in order to improve rankings), web analytics dashboards and reports to develop and recommend SEO strategies
Be an evangelist and integrate good SEO practices within the company and on all projects that affect the website(s)
Collaborate with sister brands as needed to leverage and share learnings
Proactive communication to team and management on project development, timelines, and results
Contribute as SEO evangelist to the VR Marketing blog as assigned
Qualifications
Bachelors degree in Business or related discipline
Minimum 2 years of solid SEO work experience - a big plus but not required, 1-2 years Display experience
Experience with Google Analytics and Moz desired; Bright Edge, Marin, Optimizely and Mixpanel a plus
Passion for SEO, SEO Best Practices; SEO/SEM Industry updates and Internet marketing with a good sense of humor
Outstanding ability to think creatively, strategically and identify and resolve problems;
Attention to detail and the ability to effectively multi-task in an agile deadline driven environment and communicate complex ideas in a simple, compelling and concise manner regardless of audience (CEO to interns)
Proof of eligibility to work in the United States
VerticalResponse seeks a SEO Manager experienced with paid/organic search, knowledgeable with the current search engine algorithms, and continually strives to stay up to date on future releases and industry issues and developments. As a member of the Marketing team, the SEO Manager will develop the SEO strategy and work cross-functionally to provide SEO technical best practices/guidance.
This effort will include, but is not limited to, recommending optimal URL structure, inter-site linking and recommendations for page load improvements. The ideal candidate is responsible for identifying opportunities to grow revenue based on organic search traffic and will be passionate about all things SEO.
In addition, the SEO Manager will manage our use of web analytics, SEO tools, oversee and collaborate with the Digital Analytics team on the development of SEO analytics reporting to monitor performance and measure KPI to meet business goals. In support of Vertical Response and enterprise properties, the ideal candidate will be highly motivated, entrepreneurial, organized, and able to focus on the vision for achieving long-term success while delivering a series of quick wins and never shy about testing and refining a moving target.
Management Responsibilities
Define requirements, tasks, and resources associated to SEO strategy
Manage and execute implementation of SEO strategy
Communicate to Director and management on strategy/project development, timelines, and results
Keep up-to-date with SEO, search engine, and internet marketing industry trends and development. Share findings with team, executive leadership and sister brands, in a timely manner
Manage any direct reports, as needed
Work cross functionally with internal business partners and external sister brand business partners, as required
Functional Responsibilities
Perform keyword research to optimize existing content and uncover new opportunities
Provide SEO analysis and recommendations in coordination with elements and structure of website and web pages
Provide recommendations and execute/manage strategies for content development in coordination with SEO goals – general and keyword specific
Help to create and support marketing content to further SEO efforts
Develop and implement link building campaigns
Implement and administer search engine programs (XML sitemaps, webmaster tools)
Monitor and evaluate search results, search performance (across the major search channels in order to improve rankings), web analytics dashboards and reports to develop and recommend SEO strategies
Be an evangelist and integrate good SEO practices within the company and on all projects that affect the website(s)
Collaborate with sister brands as needed to leverage and share learnings
Proactive communication to team and management on project development, timelines, and results
Contribute as SEO evangelist to the VR Marketing blog as assigned
Qualifications
Bachelors degree in Business or related discipline
Minimum 2 years of solid SEO work experience - a big plus but not required, 1-2 years Display experience
Experience with Google Analytics and Moz desired; Bright Edge, Marin, Optimizely and Mixpanel a plus
Passion for SEO, SEO Best Practices; SEO/SEM Industry updates and Internet marketing with a good sense of humor
Outstanding ability to think creatively, strategically and identify and resolve problems;
Attention to detail and the ability to effectively multi-task in an agile deadline driven environment and communicate complex ideas in a simple, compelling and concise manner regardless of audience (CEO to interns)
Proof of eligibility to work in the United States
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