Group Marketing Manager- Core direct marketing expertise, demand
generation ideally has dealt with both enterprise and consumer
software market Local Candidates Please
ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other
duties may be assigned.
· Work closely with Product Marketing Managers to determine
key marketing opportunities and implement marketing strategies per
specific corporate and product initiatives; develop the tactical
design and implement integrated end to end marketing strategies
leveraging direct marketing methodologies.
· Define clear, quantitative objectives including campaign
KPIs; determine annual and quarterly budget, marketing mix, and
develop an integrated campaign approach inclusive of demand
generation, online media, PR, and AR, social media, and Sales
enablement in collaboration with the Product Marketing Managers.
· Manage marketing program revenue forecasting; forecast
expenses in coordination of budget and planning activities.
· Manage list segmentation, data processing and marketing list
criteria development processes; perform data analysis and optimization
of marketing programs.
· Drive product messaging, offer development, positioning, and
branding strategies by product.
· Drive the development of collateral by mediums of direct
mail, e-mail, and online; manages both internal and external
personnel of creative development and copywriting.
· Perform market research on customer drivers of products;
develops the necessary technical expertise and positioning expertise
for products marketed and sold by the company.
· Create Marketing Program and Creative Briefs to support the
marketing strategies for product divisions.
· Work with Sales Managers to tightly integrate marketing
programs with outside selling activities. Work closely with Sales
Leadership to align marketing resources with sales capacity and needs.
· Coordinate a formal Quarterly Marketing Performance review
that encompasses the groups' contributions and activities with each
business Product Marketing Manager and Sales Leadership teams; manage
the reporting of marketing program effectiveness and return on
investment; facilitate learning from programs and institute process
improvements.
· Ability to work cross-functionally with internal departments
in support of ongoing marketing program management; drive project
teams to achieve goals, and acts as an evangelist in resolving
conflict and promoting team building.
QUALIFICATIONS
Demonstrated expertise in direct response marketing with advanced
industry knowledge in demand creation, marketing mediums and channels,
database marketing management, online services, and channel marketing.
Experience working with SFA systems such as Salesforce.com is
required.
Experience in conceptualizing and executing successful marketing
programs; strong analytical skills, creative thinking in identifying
options and providing sound analysis in selecting an approach.
Strong project planning experience with a successful record of
completing projects that span many internal teams and have multiple
dependencies.
Ability to develop and lead a high performing team. The position
requires significant people management skills, strong organizational
skills, and the ability to assess marketing program effectiveness and
evolve strategy as appropriate.
Effective communication skills; excellent interpersonal skills with an
ability to work with a wide range of professionals and effectively
lead and inspire to achieve group goals.
Ability to plan, organize, and establish priorities. Self-management
is critical.
Strong computer skills; experience with Excel, Quark, and Photoshop;
knowledge of SFA tools required.
EDUCATION/EXPERIENCE
Requires a BS/BA degree in Marketing or Communications, or equivalent
experience; a minimum of 10-12 years of direct marketing experience
across a broad range of marketing tactics, preferably in software,
high-tech, with emphasis on managing both consumer and enterprise
software products. OCR, document capture, and data capture technology
experience is a plus.
Abbyy continues it leadership role in a number of product categories.
Come join a established leader and make a difference. We offer a
competitive salary and bonus. If you are interested in this
challenging but significant role, please send your resume to
Herbnj@gmail.com
