Retail Marketing Manager- ( highly prefer product experience in OCR,
dictionary, or translation SW) ( Highly skilled in the execution of
planning, implementation of successfully marketing in the retail
sector) (Track record of success) Local Candidates Please
SUMMARY
The Retail Marketing Manager is responsible for actively leading the
strategy, planning, creation, coordination, and implementation of
ABBYY USA's retail marketing programs, campaigns and policies, all in
support of promoting ABBYY's brand and revenue plan targets. This role
will be instrumental in implementing marketing strategies to
accelerate revenue growth opportunities through various channel
programs.
The Retail Marketing Manager will drive innovative and scalable
strategies and tools to adopt and enable sales through ABBYY retail
partners and drive revenue through retail and e-commerce initiatives.
This position will manage and coordinate channel and retail
promotional plans, retail partner incentive programs, communication of
policies and programs, retail channel product launches, and marketing
communications to retail partners.
This position will work closely with both the Vice President of
Marketing and the Vice President of Sales – Distribution and will have
one shared direct report.
ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other
duties may be assigned.
· Determine key retail marketing opportunities and implement
innovative marketing programs to support specific product launch and
corporate initiatives; develop the tactical design and implement
integrated end to end marketing strategies that are timely,
measurable, and cost-effective.
· Design and track retail program performance incentives,
including price promotions, co-op marketing programs, sales contests,
and other retail initiatives.
· Enable retail partner program success through the
introduction of new tools, resources, collateral and additional
program elements to drive retail partner participation and product
sell-through.
· Enable e-commerce initiatives and promotional activities to
meet revenue goals and increase customer product cross-sell/up sell
performance; manage existing e-commerce vendor.
· Enable retail/e-tail initiatives and promotional activities
to meet revenue goals. Will work with existing Distributor, DMRs,
Etailers, and Retailers. Will review and audit retail and e-tail sites
to ensure accuracy and competitive pricing.
· Develop compelling retail communications, delivered through
mediums including newsletters, webinars, presentations, and video
demonstrations.
· Develop retail sales tool kits and associated marketing collateral.
· Manage retail events; directly work with the Sales
Management team to effectively maximize revenue and aggressively
manage expenditures.
· Meets and collaborates with Sales Management and top retail
partner accounts to provide strategic marketing support to grow
product revenues.
· Measure effectiveness of programs through ROI analysis and
input from Sales and Retail Partners; initiates recommendations on
program improvement and implements said strategies.
· Perform marketing program revenue forecasting and reporting;
forecast expenses in coordination of budget and planning activities.
· Manage list segmentation, data processing and marketing list
criteria development processes; manages outside creative personnel of
creative development.
· Ability to work cross-functionally with internal departments
in support of ongoing retail marketing program management; drive
project teams to achieve goals, and acts as an evangelist in resolving
conflict and promoting team building.
QUALIFICATIONS
Requires a BS/BA degree in Marketing or Communications, or equivalent
experience; a minimum of 6-8 years of retail marketing experience,
preferably in software, high-tech, with emphasis on managing both
consumer and enterprise software products
Demonstrated expertise and proven experience in planning and executing
marketing programs within the distribution, DMR, and retail/etail
channels.
Experience in conceptualizing and executing successful marketing
programs; strong analytical skills, creative and innovative thinking
in identifying options and providing sound analysis in selecting an
approach.
The position requires significant people management skills, strong
organizational skills, and the ability to assess retail marketing
effectiveness and evolve strategy as appropriate.
Effective communication skills; excellent interpersonal skills with an
ability to work with a wide range of professionals and effectively
lead and inspire to achieve group goals.
Ability to plan, organize, and establish priorities. Self-management
is critical.
Ability to travel, spending time with Sales colleagues and key Retail
Partners (approximately 10-15%)
Strong computer skills. Knowledge of project management and reporting
tools preferred. Experience with Excel, Microsoft Project, and
financial reporting systems and databases and working knowledge of SFA
tools (Salesforce.com) is required for this role.
Abbyy continues it leadership role in a number of product categories.
Come join a established leader and make a difference. We offer a
competitive salary and bonus. If you are interested in this
challenging but significant role, please send your resume to
Herbnj@gmail.com
