Internet Web Specialist, Atlanta FULL-TIME Permanent position – Base salary + bonus
Objective
To ensure a consistent approach to in-house hosting of web content for Company's portfolio websites
Email Marketing
▪ Develop and collaborate on a comprehensive email strategy that accommodates all aspects of
our business (prospects and residents).
▪ Develop and implement effective email marketing campaigns.
▪ Act as email marketing expert and champion for the company, implementing best practices for
email marketing.
▪Identify and implement effective email and text communication platforms for onsite employees
to utilize in communicating with Leads/Prospects and Residents.
Organic / Search Engine Marketing
▪ Ensure the community websites have maximum search engine visibility through effective
keyword utilization and content use (Pay Per Click / Google Ad Words, Organic, SEO).
▪ Work with Social Media Specialist to write captivating and engaging SEO content for blogs and
websites.
▪ Research linking opportunities with local sites, search engines, and appropriate partners.
▪ Analyze website traffic and analytics and report on performance, changes, and ROI on ongoing
campaigns (Google Analytics and SEO Reporting).
▪ Explore and present new media opportunities as technology evolves, including trends, new
broadcast channels and new medias.
Creation/Editing of Web Copy and Content
▪ Populating content areas on all web pages with existing and new content.
▪ Resizing, optimizing and editing of digital media/photography for website specifications,
including but not limited to Photoshop edits, graphic creation, image sizing and upload.
▪Upkeep and maintenance of website CMS, navigation buttons, landing pages and submission
forms.
Website Rollout and Maintenance
▪ Webpage testing and Q&A to ensure all pages and functionalities work properly.
▪ Updates to content, website data feed, back-end data, etc.
▪ Monthly audits of all web pages to ensure accurate reflection of pricing, floor plans, call tracking
numbers, specials and photo quality.
Qualifications/Skills
▪ Google Ad Word Certified a +
▪ Strong organization skills, efficient prioritization of tasks and a proven ability to drive complex
projects to completion.
▪ Extremely self-motivated individual with strong work ethic.
▪ Excellent verbal and written communications skills.
▪ Familiarity with HTML, CSS, basic web scripting is a plus.
▪ Knowledge and use of Share Point, Photoshop, Illustrator, Word Press, Dream Weaver.
Education
▪ Bachelor's Degree in related field.
Experience
▪ 1-3 years related experience
Candidates can contact:
404-395-4185
RANDI SHAPIRO
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