Please direct your responses to: http://ch.tbe.taleo.net/CH05/ats/careers/requisition.jsp?org=CRAWFORD&cws=1&rid=753
Crawford Group (www.crawfordgroup.com) is seeking a full time Partner Marketing Manager Consultant to collaborate with our client's key stakeholders to deliver a multitude of marketing programs from rebranding, content management and event program management. The candidate will have experience in establishing strategic plans across geographic regions, aligning program plans with revenue objectives and market opportunities. The Partner Marketing Manager will interact with internal stakeholders as well as channel/alliance partners to plan marketing strategies and programs.
The ideal candidate for this role is a seasoned channel marketing professional with extensive experience in channel/partner marketing programs management, including events. In addition to alliance marketing experience, this position requires strong strategic thinking, a results orientation, and a detailed focus on project management and great editing/writing skills. Strong interpersonal/communications skills are required, as this position requires much collaboration with internal teams in addition to external partner and channel teams. Seeking an upbeat, social, collaborative consultant who delivers results within a matrixed environment.
Specific responsibilities:
•Drive partner marketing program development and execution
Internal:
•Attend weekly cross company collaboration product launch/release meetings; represent partner stakeholdership
•Drive strategy/planning from a partner perspective
•Review/approve all partner content for internal events: agenda, session content/curriculum, meetings, communications
•Manage all internal communications about the Partner Program (messaging, content and presence) including newsletters, emails, webinars, Powerpoint presentations for internal education, process documentation to support Channel Operations activities, etc.
External:
•Manage all forms of communications to partners
•Act as primary point of contact for partners' senior leadership teams
•Partner marketing/sales enablement: Sales tools, advertising, website content, collateral development, training
•Review/edit all rebranded partner-facing collateral content ensuring messaging/positioning is on point
•Own externally facing partner marketing presence: Partner pages on the corporate website, Partner Program brochures, videos, overviews, case studies
•Partner event support: Tradeshows, conferences, seminars/webinars website content, social media engagement and PR planning
•Manage new partner recruitment processes, including content development
•Partner marketing operations: Portal administration, MDF/budgeting/invoicing, new partner certification process
Skills:
•7-10 years' experience in channel marketing, partner marketing or business development with joint marketing focus marketing experience for at least one b2b enterprise software or hardware company
•Understanding of a broad range of marketing activities and disciplines; ability to manage and implement a wide variety of marketing programs
•Excellent project management, planning and organizational skills
•Outstanding communication skills; both written and verbal
•Demonstrated skill for driving teams
•Proficiency with the Microsoft Office (Excel, PPT, Outlook, Word), GoogleDrive (a.k.a. GoogleDocs)
•Familiarity with Salesforce, Eloqua, Zendesk is a plus
•Must be willing to submit a response to a specific writing assignment as designated by client to be considered for interviewing
RATE: D.O.E., as W-2 employee of Crawford Group
LOCATION: Onsite at client's office in Palo Alto, CA. Local, S.F. Bay Area candidates only, please. No phone calls.
HOURS/DURATION: ASAP – April 4, 2014, potential to extend
Interested? Apply online and upload your resume in MS Word format to:
http://tinyurl.com/Working-With-CrawfordGroup
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