Please direct your responses to: mdriscoll@egnyte.com
Job Description:
The Communications Manager will play a key role within the marketing and communications division, developing brand awareness and securing national press for Egnyte and its solution. This is a highly entrepreneurial position with room for expansion.
Requirements:
• Develop and implement strategic communications programs to achieve significant increases in brand awareness
• Identify key media outlets and develop compelling story angles for Egnyte's key vertical industries
• Responsible for developing and overseeing the execution of strategic social media and digital initiatives, including developing and managing viral marketing campaigns, creating and supervising high-profile channel accounts, and integrating interactive media into the overall business strategy
• Monitoring and analysis of social media trends and their impact on the company brand as well as continuous monitoring of coverage and mentions across all sites
• Responsible for daily posts/tweets to all applicable social media outlets.
• Act as an extension to the customer success and support teams, managing customer commentary and routing to appropriate teams for updates.
• Partner with other departments to ensure proper online messaging and relevancy, ensuring consistency of messages across multiple networks
• Manage Egnyte product review program
• Write clear and compelling pitches, press releases and by-lined articles
• Identify media trends, news cycles and spin opportunities
Qualifications:
• 2-4 years relevant experience in public relations and communications
• Strong network of B2B, national business and trade media contacts
• Established relationships with general business, technology and vertical trade press/analyst/blogger communities
• Proven successes in both traditional and interactive PR channels
• Expert knowledge of social networking channels.
• A strong-sense of teamwork and ability to both manage AND execute programs
• Knowledge of international publications and opportunities is a plus
• Excellent written and oral communication skills
• Solid writing skills (writing samples required upon receipt of resume)
• BS/BA Degree
Location:
• Mountain View, CA
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