Please direct your responses to: http://tinyurl.com/Working-With-CrawfordGroup
Crawford Group (www.crawfordgroup.com) is seeking a Senior Marketing Program Manager with solid, recent experience in creating marketing, promotional, and event experience strategies for executive programs that are integrated within a large scale conference. This role will partner with our client to define overall program objectives, program expense budget and promotional strategies, communication strategies and programs. The Manager will also implement and deliver against the strategies and tactics.
The ideal candidate is a strong marketing programs manager professional, both strategic and tactical with events being a strong part of their overall background, accustomed to working in a fast paced, results-oriented, customer-centric environment. Must be resourceful, enthusiastic, high energy and creative with a demonstrated ability to drive measurable results.
Responsibilities:
Design and develop targeted integrated marketing programs in support of key strategic event marketing initiatives for marketing campaigns and global events
Work with key stakeholders and other marketing functions to create specific communication messages, tools, and strategies to further the objectives of the company's core marketing initiatives
Ensure clear business objectives are created and delivered on for campaigns and events
Define and standardize a consistent process, framework and training for marketing communications across all marketing functions
Work with Executives to ensure key marketing campaign and event messaging are integrated into their speaking platform
Define key program stakeholders, create functional teams, manage expectations to timeline and budgets
Partner with all marketing functions: PR, AR, Branding, Demand Generation, Product Marketing, Field Marketing to ensure message alignment across all campaigns and events
Collaborate with internal client stakeholders to create alignment with corporate and brand objectives for all event marketing communications and marketing campaigns
Develop marketing program success metrics/KPIs and provide tracking mechanisms, analysis and course corrections throughout all campaigns and event programs
Coordinate and manage online, social media, email campaigns, mailers, surveys and post show and campaign follow up communications
Assist in the development of all multi-media, PowerPoint, video for campaigns and events
Assist with the creation of social media activity for events and marketing campaigns
Write and maintain content for company websites, social media sites and blogs
Coordinate the creation and production of appropriate targeted promotional materials
Work with designers, speakers and third party vendors to accurately communicate and deliver event and campaign messaging
Develop and execute a marketing communications plan and ongoing event communications for campaigns and events
Ensure program deliverables are executed across multiple communication channels
Be the conduit to other marketing functions to pull together all campaign activities and ensure a cohesive event communications strategy across the portfolio of events
Act as the event marketing advisor to Corporate Marketing leadership
Manage and track customer registrations and provide reporting as required. Manage personalized follow-up with communication to customers who have not registered
Manage development and distribution of program communications/calendar invites, and personalized agenda to each registrant including review cycles and approvals
Collaborate with events team on hotel reservations and ground transportation management
Collaborate on the strategy and development of gift baskets and additional executive level gifts and promotions
Work closely with Sales on sourcing the event
Ongoing management of the master client and customer attendee list
Manage EEP matrix that details what benefits and events each Executive Experience attendee will attend (there are levels of the experience)
Manage content, look and feel of EEP invite and secondary/reminder invites
Collaborate with Event team on opening reception and Executive Dinner strategy and logistics
Collaboration with FMM on production of executive profile book
Collaborate with client on Executive Profile research and development
Organize, lead, and manage sub-teams working on the executive track, hospitality, 1:1 meetings, event ancillary activities
Keep all program plans, communications, agenda, nomination/registration/confirmed lists up to date and posted on program SharePoint site
Create a master task list to include input as to what worked last year and what can be improved upon
Develop program survey and create post-event report based on data received through surveys
Skills:
12-15 years' experience managing integrated marketing/communications programs, including setting event marketing program strategies and working closely with executives. Must include recent experience working for at least one technology company. Agency experience a strong plus.
Strong communications skills: verbal/public speaking, written, presentations
Proven ability to work cross functionally, building relationships with individuals at all levels in the organization
Strategic, creative and business minded while ensuring strong delivery/execution results
Experience in market research and/or marketing analytics
Strong project management capabilities. Must have the ability to juggle multiple, concurrent demanding initiatives and projects.
Proficiency with the Microsoft Office Suite
Bachelors' degree in Marketing, Communications, Business or similar
Rate: D.O.E. as a W2 employee of Crawford Group(benefits available)
Location: Half time onsite at clients' office in San Jose, CA, remainder offsite/virtual/WFH/telecommute. No phone calls, please.
Hours/Duration: Full time consulting, ASAP – April 15, 2016
Interested? Please create a profile and upload your resume in Word format to:
http://tinyurl.com/Working-With-CrawfordGroup
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