When you touch the lives of millions of people around the world, nothing but the best will do. That´s why The Clorox Company and our subsidiaries look for people committed to work together toward common goals, while taking personal ownership for their decisions and actions. People who believe in maintaining the highest standards of business and professional conduct. People who share our values of strong competitiveness, measuring results and "doing the right thing." If you want to make your mark in millions of homes and do it where you can feel proud about it, apply now for this opportunity at Clorox.
PRIMARY OBJECTIVE:
Seeking an individual who is interested in supporting Clorox Brand Marketing by providing Media management and expertise with a variety of projects for National Television, Digital, Spot Television/Radio, Network Radio, Hispanic Network/Television and Radio, and Direct Response Television.
PRINCIPAL RESPONSIBILITIES:
The Senior Group Manager - Media will establish long-term and short-term strategies to maximize the return on Clorox´s investments with Digital Media.
Set Vision for initiatives in specified venues to drive innovation in media buys and plans.
* Lead programs for integration with other Marketing Communication´s teams including Public Relations, Consumer Promotions, Relationship Marketing (IM) and Retail Customer Marketing.
* Drive brand targets and key brand messaging/initiatives and draw on knowledge, experience, and day-to-day involvement in the marketplace to establish key strategies for these brand targets.
* Drive partnerships with key media vendors in the community - fostering new strategic opportunities and proposals to increase targeting including branded entertainment initiatives.
* Initiate/Lead programs with Marketing Insights Department to further test traditional and non-traditional media opportunities ability to target our consumers.
* Lead change strategies for Clorox given key marketplace trends or changes in industry practices and policies in order to determine impact and opportunities.
* Formalize recommendations annually, and share across brands/divisions as appropriate via newsletters, POV´s, and presentations. Communicate program results/learnings widely to organization.
The Senior Group Manager - Media will direct Clorox advertising agencies in their execution of purchases to ensure that costs are within Clorox planning guides, below industry averages, and consistent with Clorox´s programming guidelines.
* Set clear objectives for all media purchases and agency recommendations for media buys.
* Engage and inspire agency personnel by enrolling individuals in your vision.
* Educate agency on brand targets and key brand messaging/initiatives.
* Prepare annual performance reviews for Clorox´s broadcast AOR´s -- and monitor the agency´s progress throughout the year in meeting key objectives and addressing areas of opportunity.
The Senior Group Manager - Media will develop and administer information systems necessary for proper data management.
* Provide vision for upgrades and further simplification of current systems and procedures.
QUALIFICATIONS
* BA/BS in Communications, Media, Marketing or related field is preferred.
* Minimum 10 years media experience + 3-5 years client experience.
* Experience in analyzing performance and achieving metrics.
* Solid understanding of media analysis/media math.
* Proactive work ethic, ability to work in a fast-paced and collaborative environment.
* Ability to train and development individuals and teams
* Proven negotiation skills, ability to solidify relationships with vendors and a history of meeting deadlines.
Visit www.clorox.com/careers and follow the links. You´ll find out about our benefits and opportunities for advancement and learning, as well as our commitment to the communities where we live and work. Then be sure to apply. The Clorox Company and its subsidiaries is an EEO/Affirmative Action employer.
If you are unable to fill out the online application due to a disability, please call our main # and ask for an HR rep to assist you with completing application.
To apply for this position, please copy and paste the following link into your browser address bar:
http://clorox.contacthr.com/22023213
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