WHO IS EQUILAR?
Based in Redwood City, California, Equilar is the market leader for benchmarking executive and director compensation. Equilar's award-winning suite of online databases is the first choice of companies seeking executive compensation and corporate governance solutions. Equilar's clients include leading human-capital consulting firms, over 1,100 publicly traded corporations (including over half of the Fortune 500), law firms, private-equity investors, and individual executives. These clients all rely on Equilar to rapidly and accurately compare individual executive and director pay packages across companies. Equilar's research is featured regularly in The New York Times and The Wall Street Journal, on CNBC, and in other leading media outlets.
JOB FUNCTION
The Senior Marketing Manager creates and executes high-touch demand generation activities to promote existing products into new markets and to drive the adoption of new and innovative products.
This position initiates, manages, and assesses a range of marketing programs that include web campaigns, web site changes to drive search ranking, email campaigns to increase sales conversions, AdWord programs, webinars, and customer events. This position is highly visible as it is at the core of our go-to-market initiatives, and requires coordinating the ideas and deliverables of almost everyone in the company.
DUTIES AND RESPONSIBILITIES
• Create a new revenue-generating, positive-ROI program within 90 days of joining the company for our existing products and new products.
• Drive demand through email, website, webinars, events, press, and social media.
• Track and analyze campaigns to optimize the communication methods, timing, and tools.
• Increase size of subscriber list for our opt-in email campaigns.
• Assist in inbound and outbound PR activities.
• Utilize latest in SEO and SEM techniques to improve Equilar's organic search ranking and drive leads through effective pay-per-click (AdWords) campaigns.
• Amplify our messaging with strong writing skills to create a leadership position in new markets.
• Manage and generate collateral and sales tools and make sure that our sales organization is your satisfied customer.
• Collaborate on the design, messaging and execution of effective events and demand generation programs, including channel and partner marketing.
KNOWLEDGE, SKILLS, ABILITIES
Success in this role will depend greatly on:
• The capacity to persuade others.
• The ability to communicate deadlines and influence others to adhere to timelines.
• The willingness to assist others in the execution of their projects.
• Excellent written and oral communication skills, especially with regard to prospects, customers, colleagues, and the Company's senior management.
• Organized and detail-oriented, with the ability to learn, adapt, and process new information quickly.
• Proven track record of success in marketing at start-ups or small companies (<200 employees) experiencing rapid growth.
• Previous experience successfully running marketing campaigns yielding measurable positive results.
• A passion for creating great marketing materials and effective campaigns.
• Strong project management skills, with a proven ability to multi-task and manage projects of varying complexities.
• Able to work with a variety of different people with diverse backgrounds.
• Driver and a self-starter.
Excellence, Quality, Unity, Innovation, Leadership, Accountability, Results. These are the qualities that we seek in everyone we hire.
EDUCATION AND EXPERIENCE
• 5 years of professional experience, with a focus on marketing or communications.
• Understanding of the role of electronic marketing, including email, SEO/SEM, social media, blogs, and emerging technologies.
SUPERVISORY RESPONSIBILITIES
This position has no direct reports, but as a senior member of the team the marketing manager is expected to assist in mentoring and developing junior team members.
HOW TO APPLY
You may apply to this position by going to http://www.joinequilar.com/ and clicking on the "Senior Marketing Manager" position under "Open Positions".
Here is a direct link to the position: https://home.eease.adp.com/recruit2/?id=944711&t=2 .
WHY JOIN THE EQUILAR TEAM?
• Rapid Growth. We've been recognized repeatedly as one of the fastest-growing private companies in America by Deloitte, Inc. magazine, the Silicon Valley Business Journal, and the San Francisco Business Times. With our new ExecAtlas service and expanding international opportunities, we expect our growth rate to accelerate even further in the near future.
• Financial Strength. Our business is built on a profitable, subscription-based model with high client retention rates. We've had 11 years of consecutive growth, with no down years or layoffs. We take pride in our disciplined fiscal approach and have consciously avoided the financial irresponsibility that has taken down many startups in Silicon Valley. We do not have any outside investors (nor do we seek any), and maintain full control of our company's future.
• Performance-Driven Culture. We come from diverse backgrounds and top universities with proven track records of success. We seek top-quartile performers who strive to be the best at everything that they do. We are 100% employee-owned and reward our top performers with a unique profit sharing program.
• Great Career Opportunities. As a rapidly growing market leader, we offer plenty of opportunities for those passionate about career advancement and developing a broad skill set. When opportunities arise, our preference is to hire from within and train a top performer with a high career ceiling, rather than bringing in someone from the outside.
• In Summary. We offer the energy and ambition of a startup and the stability and benefits of a publicly traded company. We are growing rapidly and looking for exceptional talent who share our values to join our team and help take our business to the next level.
EQUILAR BENEFITS
• Equity Ownership and Profit Sharing. Our pay-for-performance culture gives top-performing employees the opportunity to take part in a unique profit sharing program. To the best of our knowledge, we are the only company in Silicon Valley that offers a broad based S-corp equity ownership structure that pays out annual cash dividends to its employee shareholders. Providing equity ownership opportunities and profit distributions is our way of sharing Equilar's success with you.
• 401(k) Match Program. We generously match up to four percent of salary in our 401(k) plans, and have never reduced, eliminated or capped our matching contribution. All matching contributions are immediately vested for you to keep.
• Health Benefits. Employees and their dependents receive medical, vision, and dental benefits. We have several flexible benefit plans to choose from, including HSA and PPO plans.
• Training and Development. Equilar promotes a culture of continuous learning and strives to offer top training and development opportunities. We offer tuition reimbursement for employees taking courses relevant to work or graduate-school preparation and have long-term training programs in place to develop business, leadership, and management skills.
• Onsite Company Gym. We are committed to keeping employees happy, healthy, and productive. Our fully-equipped onsite gym is open to all employees so you can come back to work refreshed and energized.
• Free Caltrain Passes. Our office is within walking distance of the Redwood City Caltrain station. All employees who choose to take public transit are provided with a free Caltrain pass.
• Time Away. Time to recharge is an important part of life at Equilar. Employees receive up to 28 paid days off in their first year. We also offer a company-wide "Holiday Week," which gives all eligible employees paid time off for the week between Christmas and New Year´s.
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