Please direct your responses to: http://jobs.channel-impact.com
Role: Channel Marketing Demand Generation Manager- Partner Demand Generation
Location: SF Bay Area- South Bay
Time Commitment: Full time
Compensation: Salary, Benefits, Paid Time Off
Position Overview:
Channel Impact is seeking an experienced Channel Marketing Demand Generation Manager to support our client's "Through the channel" demand generation efforts. In this role you will be responsible for collaborating with the client to set the strategy, define and implement an automation process, identify campaigns and implement a process to measure marketing efficacy for the mutual success of the client and their partners.
This is a W2 opportunity at Channel Impact.
Responsibilities include but are not limited to:
-Develop a strategy to deliver co-marketing campaigns to the Channel
-Identify technology platforms to house co-marketing assets, manage partner wallets, automate the campaign process, etc
-Work with corporate marketing to identify and prioritize co-marketing campaigns
-Partner with and manage external vendors to develop a wide range of marketing assets
-Implement a process to drive partner utilization of marketing campaigns
-Provide regular reporting on the efficacy of all "through partner" marketing demand generation effort
Skill sets:
-7+ years of channel marketing demand generation experience (through the channel)
-"Hands on" experience managing partner campaigns from inception through delivery
-Solid understanding of marketing automation tools
-Understanding of PRM automated tools
-Experience with SFDC
-Understanding of Google SEM, Adwords, Analytics
-Knowledge and comfort level with data and data analytics — sizing and profiling opportunities in segmentation/mix as well as ROI analysis and performance metrics on campaigns
-Strong understanding of partner business models
-Influencing skills with senior level managers/directors
-Excellent written and verbal communication skills
-Excellent project management, negotiation and decision-making skills
-Team player, willing to go the extra mile when needed
-Self-motivated, resourceful, takes initiative
-Consistent follow-through on projects
-Very organized and detail oriented
-BA or BS Required. MBA is a plus.
Apply at jobs.channel-impact.com
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