This role serves a critical function in our client delivery functions. Required attributes include self-motivation, enthusiasm, flexibility, effective communication, and effective problem solving. A critical success factor is the ability to manage multiple campaigns and respond rapidly to situations, while maintaining a strong attention to detail. In addition, the Account Manager is responsible for shaping best practices that will serve as the standard operating procedure for ongoing campaign management. Responsibilities:-Integrate ad agencies and publishers onto the Platform.-Work with Sales team to ensure that campaign objectives are clearly identified and translated into the campaign setup and media plan. -Generate and issue ad tags by teaming up with Engineering per request.o Responsible for laying out the backend mapping of campaigns, ad groups, placements, creatives, and pixels (conversion and data collection).-Confirm campaigns are live and delivering properly. Troubleshoot tracking discrepancies and reporting issues.-Execution ownership of ad campaign configuration and setup (IOs, creatives, tags, pixels, etc.), including proactive review to catch errors and issues before campaign is launched.-Confirm campaigns are live and delivering properly.-Resolve technical implementation issues as they arise and resolve in a timely way to ensure high level of client satisfaction. -Monitor campaign performance and identify areas for improvement and client upsell.-Ownership of account maintenance, addressing campaign questions and responding to requests for campaign reporting and insights.-Evangelize the solution with clients and ensure that each customer is maximizing the value of the platform.-Manage renewals and provide upsell recommendations to Sales and Business Development.-Deliver of customer training as needed.Requirements: -4+ years of relevant experience managing ad operations at a media, broadcast, or Internet content company.-Strong analytic and problem solving skills.-Data and pixel integration experience.-Strong customer-facing experience with a genuine ability to deliver actionable, concise, and clear messages to clients.-Strong implementation experience with the ability to be hands on to both prototype and roll-up sleeves and implement with the team when necessary.-A strong understanding of the online advertising industry, ad serving technologies, campaign metrics (CPM, CPC, CPA) and optimization strategies.-Experience in scheduling, estimating, and providing status reports.-Ability to manage multiple campaigns with attention to deadlines and details.-Excellent communication and organization skills.-Experience in client services and support.-Bachelor's degree in business, marketing, advertising, or related field is required .Key Strengths: -Strong excel skills-Experience as a project manager or technical account manager a plus-Proven experience in working with advertising agencies, inventory providers, data providers, and advertisers.-Hands-on knowledge of the online advertising industry, ad network capabilities, industry trends, ad-serving technologies (Turn, Atlas, DART, etc.), and pricing models. -Knowledge of HTML, JavaScript, Flash, and various rich media advertising creative technologies. -Strong organizational skills and the ability to multitask and prioritize responsibilities.-Excellent verbal and written communication skills and the ability to articulate requirements.-Ability to compile and analyze performance data and metrics.-Ability to work independently, create processes, and thrive in a fast-paced environment.-Ability to lead projects but with a desire to roll up the sleeves and get the job done |
Candidate Screening Questions
Skills and Certifications
Candidates only from the SF Bay Area, no relocation.
Jon Ramos
Jon@marcomchoices.com
Staffing Consultant
www.marcomchoices.com
Marcom Choices Staffing Corporation
P.O. Box 620632
Woodside, Ca. 94062
408 887-0455
__._,_.___
.
__,_._,___
